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New Wear-Dated Products Reach Marketplace

KENNESAW, Ga.--August 21, 2006—Wear-Dated® carpet fiber is pleased to report that two new Wear-Dated products introduced at the Surfaces 2006 expo are making waves in the marketplace. Tivoli and Renata, from C.W. Industries' Vesantri Collection, have reached 500 high-end dealers. These two Vesantri Collection products, along with introductions from the Easy Living Collection from C.W. Industries, received high praise from retailers at Surfaces.

"The growth in interest in these two products since they were introduced has been amazing,” said Wear-Dated’s Marianne Cone, director, marketing, carpet fibers. “C.W. Industries has found a niche with these highly styled, beautifully colored products with accent loop patterns."

C.W. Industries, a privately held carpet manufacturer based in Chatsworth, Ga., manufactures high-end residential as well as commercial carpets. The Vesantri Collection consists of fashion-oriented residential carpets with exclusive distribution.

Tivoli and Renata are produced with 100 percent premium nylon 6,6 Wear-Dated DuraSoft carpet fiber in some of today’s most distinctive stocking colors. They combine beautiful styling with durability—a hallmark of products made with Wear-Dated carpet fiber.
· Tivoli features a classic old-world look with a silk-like accent stripe that fits in with today's trend toward stripes. A textured product with loop accents, it is available in 12 colors.
· Renata is a soft-patterned loop that recalls the look of a cozy, comfortable cable sweater. It is available in 16 colors.
For more information about Tivoli and Renata, please contact your Wear-Dated Representative, or Celeste Chandler at C.W. Industries 706.695.4525.

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Note to Editor: Wear-Dated is a registered trademark of Solutia Inc.

Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.

Solutia
Solutia http://www.Solutia.com uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; specialties such as water treatment chemicals, heat transfer fluids and aviation hydraulic fluid and an integrated family of nylon products including high-performance polymers and fibers.
Solutia ... Solutions for a Better Life.

CW Industries
For more information about CW Industries, visit http://cwii.net  

Source: Solutia Inc.
St. Louis
8/21/2006
 
Contact: Christine B. Whittemore, (973) 283-2424, cbwhit@solutia.com 

Written by: ehise
8/21/2006 1:00 AM


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How to Read A Label

The key to choosing the right carpet is knowing how to decipher the information on label. Although labels vary by manufacturer, below are some helpful terms and definitions that typically appear. Carpet bearing the Wear-Dated® carpet fiber logo assures you of the highest quality materials and technology available. Before any carpet earns the famous Wear-Dated® carpet fiber label, it must pass rigorous tests and meet exacting standards for construction.

 
 
 
 
 
 

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Wear-Dated's Fiber Facts

Carpet made with Wear-Dated® carpet fiber is available from the most reputable and well known carpet manufacturers in the industry. However, not every carpet can carry the Wear-Dated® carpet fiber label. Only those that have met stringent standards for construction.


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