Wear-Dated® Teams Up with Fabrica for Fall Promotion
Offers retail salespeople incentive points, promotes fashionable carpet
Oct. 1, 2008 — Wear-Dated® carpet fiber is teaming up with Fabrica to introduce a new retail salesperson incentive program this fall. Available exclusively to Fabrica Live Your Dreams professional sales partners, the promotion runs from Sept. 1 through Nov. 30, 2008.
The fall promotion includes 11 of Fabrica’s most opulent styles, all designed with the fashion-conscious consumer in mind. Styles range from plush to patterned and include Abrash, Mandalay, Perfect Setting, Silk Weave, Antigua, Masai, Shandur, Tuscany, Bridges, Nibbana and Sienna.
“Consumers have moved past their ideas of traditional carpet and are embracing it as a design element,” said David Goldschmidt, director of sales, Wear-Dated carpet fiber. “We want this promotion to help salespeople effectively assist customers in their quest for great style as well as great quality.”
All orders placed during the promotional period qualify for this incentive program. Salespeople don’t have to keep track of sales – they can simply focus on selling high-quality carpet. 100 bonus points per yard will be credited to their personal accounts at the end of the promotional period. Salespeople must have reached a 250 yard threshold by Dec. 31 in order to redeem any Live Your Dreams points.
“This Fabrica/Wear-Dated fall promotion gives sales professionals a reason to focus on what’s exciting in the marketplace – carpet with personality – and have fun at the same time,” says Rich DeOrzio, executive vice president, Fabrica.
The Fabrica Live Your Dreams incentive program is open only to Fabrica professional sales partners who have agreed to specific performance parameters. Fabrica, a fully integrated carpet and rug manufacturing company, produces fine carpets and rugs for the residential market. Based in Santa Ana, Cal., Fabrica has a reputation for creating beautiful, high quality products.
For more information, please contact your Wear-Dated or Fabrica representative.
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Notes to Editor:
- Wear-Dated is a registered trademark of Solutia Inc.
Corporate Profile
Solutia is a market-leading performance materials and specialty chemicals company. The company focuses on providing solutions for a better life through a range of products, including Saflex® interlayer for laminated glass; CPFilms® aftermarket window films sold under the LLumar® brand and others; high-performance nylon polymers and fibers sold under brands such as Vydyne® and Wear-Dated®; and technical specialties including the Flexsys® family of chemicals for the rubber industry, Skydrol® aviation hydraulic fluid, and Therminol® heat transfer fluid. Solutia’s businesses are world leaders in each of their market segments. With its headquarters in St. Louis, Mo., USA, the company operates globally with approximately 6,000 employees in more than 60 locations. More information is available at www.Solutia.com.
Fabrica
Solutia Inc.
Kennesaw, Ga.
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