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Wear-Dated® Contributes to Luxury of new Karastan® Inspired Luxury Program
Five products expand customized consumer options
KENNESAW, Ga. — Karastan®’s newly introduced Inspired Luxury display, which includes styles made with Wear-Dated carpet fiber, promotes luxury, selection and customization to consumers. Inspired Luxury showcases a variety of carpet styles all available in 100 colors, in addition to each individual style’s running line of colors – even for those wanting a custom rug.
“Today’s consumer is smart and independent – she wants to customize her home in a way that expresses her family’s personal style,” says Connie Berry, director, Karastan marketing. “She should be able to select carpet and rugs based on the colors, styles and size requirements that matter to her. Inspired Luxury offers a 60 color bank palette and an additional 40 custom colors, all available based on a minimum 50 ft. order and combined with the elegance of luxurious carpet products in a wonderful range of styles.”
The Inspired Luxury carpet styles made with Wear-Dated carpet fiber – each of which features Wear-Dated DuraSoft and Scotchgard™ Protector Advanced Repel Technology from 3M – include the following:
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Intriga Colors, a subtle/soft pattern featuring a designer color palette
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Visual Flair, a loop-pile style offered in an array of complementary colors
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Artistic Touch, a patterned cut & loop floral pattern
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Fashion Square, a patterned cut & loop architectural scroll design
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Carlisle Bay, a textural loop in a handsome selection of solid and berber shades
“These styles combine elegance, beauty, comfort and durability that today’s consumer aspires to,” says David Goldschmidt, director, Wear-Dated retail sales.
For more information on the Inspired Luxury display and promotion, contact your Wear-Dated or Karastan representative.
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Note to Editor:
- Wear-Dated is a registered trademark of Solutia Inc.
Corporate Profile
Solutia is a market-leading performance materials and specialty chemicals company. The company focuses on providing solutions for a better life through a range of products, including Saflex® interlayer for laminated glass; CPFilms® aftermarket window films sold under the LLumar® brand and others; high-performance nylon polymers and fibers sold under brands such as Vydyne® and Wear-Dated®; and technical specialties including the Flexsys® family of chemicals for the rubber industry, Skydrol® aviation hydraulic fluid, and Therminol® heat transfer fluid. Solutia’s businesses are world leaders in each of their market segments. With its headquarters in St. Louis, Mo., USA, the company operates globally with approximately 6,000 employees in more than 60 locations. More information is available at www.Solutia.com.
Karastan
Karastan is a part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations. For more information, visit http://www.Karastan.com.
Solutia Inc.
Kennesaw, Ga.
T/W
Technorati Tags: Wear-Dated carpet fiber Karastan
Written by:
ehise
9/16/2008 3:40 PM
Tags:
blog
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