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In December 2006, Wear-Dated introduced a bold marketing campaign.

Dubbed By The Foot, the new direction in branding reached retailers, manufacturers and consumers through a variety of channels, including web, point of purchase, advertising, public relations and online communities. Retailers will saw direct mail pieces, rack headers and card toppers designed to help educate consumers before, during and after the carpet purchase.

An oversized brochure titled By the Foot – A Foot’s Perspective of Beauty. Life. And Carpet. offered a quirky, stylish approach to “carpetology” – from a foot’s perspective. It was bright, playful and colorful, and later in the year, it provided the inspiration for The Carpetology Blog.

You can read the release titled "Wear-Dated Takes Sept in a New Direction with By The Foot Campaign."

Written by: Christine Whittemore
12/11/2006 9:25 AM


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How to Read A Label

The key to choosing the right carpet is knowing how to decipher the information on label. Although labels vary by manufacturer, below are some helpful terms and definitions that typically appear. Carpet bearing the Wear-Dated® carpet fiber logo assures you of the highest quality materials and technology available. Before any carpet earns the famous Wear-Dated® carpet fiber label, it must pass rigorous tests and meet exacting standards for construction.

 
 
 
 
 
 

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Wear-Dated's Fiber Facts

Carpet made with Wear-Dated® carpet fiber is available from the most reputable and well known carpet manufacturers in the industry. However, not every carpet can carry the Wear-Dated® carpet fiber label. Only those that have met stringent standards for construction.


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