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Wear-Dated carpet fiber took its durability story on tour in the summer of 2004, traveling over 12,000 miles in 20 weeks as a part of the Experience IronMan tour.

Wear-Dated was a major sponsor of the tour and was featured in graphics on the truck and at each race venue. The Experience Ironman tour started June 11 in Minneapolis, Minnesota, and traveled to 18 major running and cycling races across the Midwest and East between then and mid-November, participating in event expos at each stop. The truck made additional stops at several carpet retailers along the way as part of its “You’ll Wear-Out Before Wear-Dated Does” marketing campaign.

Written by: Christine Whittemore
6/11/2004 9:03 AM


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How to Read A Label

The key to choosing the right carpet is knowing how to decipher the information on label. Although labels vary by manufacturer, below are some helpful terms and definitions that typically appear. Carpet bearing the Wear-Dated® carpet fiber logo assures you of the highest quality materials and technology available. Before any carpet earns the famous Wear-Dated® carpet fiber label, it must pass rigorous tests and meet exacting standards for construction.

 
 
 
 
 
 

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Wear-Dated's Fiber Facts

Carpet made with Wear-Dated® carpet fiber is available from the most reputable and well known carpet manufacturers in the industry. However, not every carpet can carry the Wear-Dated® carpet fiber label. Only those that have met stringent standards for construction.


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