Wear-Dated® Presents Seminar at Atlanta Flooring Design Center
Focuses on “what your register tape doesn’t tell you”
KENNESAW, Ga.—Wear-Dated® carpet’s director of In-Store Innovation, Christine Whittemore, will present “What Your Register Tape Doesn’t Tell You” at the Suwanee, Ga., Showroom of the Atlanta Flooring Design Center on September 17, 2008, at 7:30 a.m.
First introduced at Surfaces ‘08 in Las Vegas, this 90-minute presentation addresses the criticality of creating an engaging and positive retail experience for the carpet consumer, something Wear-Dated recognizes and actively promotes. When retailers pay attention to their store dynamics, they’re better able to meet the needs of their customers, generate repeat business and increase profits. However, when retailers focus solely on finances – or the register tape – they miss important clues that tell them whether their stores successfully bring consumers and products together. “Consumers face innumerable choices for their disposable dollars and won’t tolerate suboptimal shopping experiences,” says Whittemore. “Retailers who pay attention to how consumers interact with their stores create memorable experiences that consumers – both men & women – gravitate toward and reward with their loyalty.”
Michael Barrows, sales manager, Atlanta Flooring Design Center, added, “We pride ourselves on offering consumers a memorable flooring retail experience, and this is information that our sales force needs to hear. It keeps them focused on how best to connect with customers and build relationships. We appreciate that Wear-Dated continues to educate the flooring industry with presentations of this caliber.”
Wear-Dated has developed several presentations about marketing to women consumers and the retail shopping experience, including “Marketing to Women – It’s a Business Thing!” and “Trading Up – Carpet, Truly a New Luxury Good!” which are CEU accredited. Retailers around the country have benefited from the information. The most recent presentation in this series - “What Your Tape Register Doesn’t Tell You” - looks at what makes today’s consumer unique, discusses the tools of a retail anthropologist, and applies those tools to the flooring retail environment.
To participate in this session of “What Your Tape Register Doesn’t Tell You,” RSVP to michael@atlantaflooringdesign or awkoen@weardated.com. A breakfast is included with the presentation.
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Notes to Editor:
Wear-Dated is a registered trademark of Solutia® Inc.
About Solutia Inc.
Solutia is a market-leading performance materials and specialty chemicals company. The company focuses on providing solutions for a better life through a range of products, including: Saflex® interlayer for laminated glass; CPFilms® aftermarket window films sold under the LLumar® brand and others; high-performance nylon polymers and fibers sold under brands such as Vydyne® and Wear-Dated®; and technical specialties including the Flexsys® family of chemicals for the rubber industry, Skydrol® aviation hydraulic fluid and Therminol® heat transfer fluid. Solutia’s businesses are world leaders in each of their market segments. With its headquarters in St. Louis, Missouri, USA, the company operates globally with approximately 6,000 employees in more than 60 locations. More information is available at www.Solutia.com.
Atlanta Flooring Design Centers
For more information about Atlanta Flooring Design Centers, visit http://atlantaflooring.hypermart.net/index.html. “Service & Inspiration Beyond Compare Since 1985.”
Solutia Inc.
Kennesaw, Ga.
T/W
Contact: Christine B. Whittemore, 973.283.2424, cbwhit@solutia.com