Wear-Dated® Adds Color to Carpet One Convention
Whittemore presents on benefits of color as a retail sales tool
KENNESAW, Ga. — On Tuesday, July 22, 2008, Wear-Dated’s® Christine B. Whittemore, director of in-store innovation, presents Color Me Beautiful: Let Color be Your Guide to Sales Success at Carpet One Floor & Home’s Summer Convention Education Day. The session will take place at the Gaylord Opryland Hotel Convention Center in Nashville. Two sessions are scheduled: 9:45 a.m. and 2:15 p.m.
In Color Me Beautiful: Let Color be Your Guide to Sales Success, Whittemore discusses the source of current color trends, how color affects mood and how it reflects personal preferences as well as cultural influences. Using the recent Wear-Dated 2008 color folio, Field Guide to Color, which is a study of nature’s color palettes as illustrated by Audubon’s birds, Whittemore also demonstrates how to build a personal color palette for customers to use. “It’s important to relate color and design to the purchasing process,” she says. “Color is a major factor in how women consumers make purchase decisions, especially since women are the primary decision-makers for the home. That makes using and discussing color in the retail setting both practical and valuable to all involved.”
A comfort level with color allows retailers to differentiate their retail experiences from those of others. “As important as color is to consumers’ purchase processes, many flooring retailers aren’t comfortable discussing color,” says Frank Santaniello, senior manager Carpet One Floor & Home University. “However, when they do, retailers have an opportunity to add significant value to conversations with consumers. This presentation will enable them to use color as a guide to sales success and offer consumers a reason to return more frequently.”
As director of in-store innovation for Wear-Dated, Whittemore researches the consumer retail experience and marketing to women. She captures her findings in Flooring The Consumer [accessible via http://flooringtheconsumer.blogspot.com]. She is also a columnist for Floor Covering Weekly and a yearly presenter at Surfaces.
For more information, please contact Carpet One Floor & Home University.
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Note to Editor:
Wear-Dated is a registered trademark of Solutia Inc.
Solutia Corporate Profile
Solutia is a market-leading performance materials and specialty chemicals company. The company focuses on providing solutions for a better life through a range of products, including Saflex® interlayer for laminated glass; CPFilms® aftermarket window films sold under the LLumar® brand and others; high-performance nylon polymers and fibers sold under brands such as Vydyne® and Wear-Dated®; and technical specialties including the Flexsys® family of chemicals for the rubber industry, Skydrol® aviation hydraulic fluid, and Therminol® heat transfer fluid. Solutia’s businesses are world leaders in each of their market segments. With its headquarters in St. Louis, Mo., USA, the company operates globally with approximately 6,000 employees in more than 60 locations. More information is available at www.Solutia.com.
About Carpet One Floor & Home
Carpet One Floor & Home (www.CarpetOne.com) is North America’s leading floor covering retailer, with more than 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Liz Claiborne Home, Good Housekeeping, and Lees.
Solutia Inc.
Kennesaw, Ga.
T/W
Contact: Christine B. Whittemore, 973.284.2424, cbwhit@solutia.com