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Wear-Dated® Announces Summer Flooring America Promotion
Selected Downs Collection styles eligible
KENNESAW, Ga.— Wear-Dated® is pleased to announce a summer promotion during the months of July and August 2008 on six Flooring America carpet styles made with Wear-Dated carpet fiber. Five of the styles belong to the Flooring America Downs Collection. They include Baby Moon, a casual texture; All My Heart, a level cut loop; and Breaking Waves, a level cut loop pattern, all available in 24 colors. Also included in the promotion is Top Right and Top Left, a good/better textured saxony available in 40 colors, and Lake Winnipeg, a berber loop pile carpet from the Heatherfield Collection available in 16 colors.
All six products are eligible for double retail salesperson incentives as well as double coop during July and August 2008.
"These six products capture the beauty, comfort and durability that Wear-Dated carpet fiber brings to carpet and that consumers want," says David Goldschmidt, Wear-Dated's director of retail sales. "We're pleased that Flooring America dealers and retail salespeople have an added reason to showcase them with their consumers."
To add excitement to the promotion, Flooring America will feature two of the products - Lake Winnipeg and Top Left - in its July 2008 consumer circular titled Wall to Wall Carpet & Flooring Clearance. "The best promotions bring together consumers and retail stores. With the Wall to Wall circular, we have given consumers a reason to explore carpet selections, and tied that in with a reason for Flooring America stores to showcase six strong Wear-Dated products," says Etienne Köth, Flooring America/Flooring Canada Merchandising Manager.
Flooring America's Downs Collection reflects over four generations of heritage and reliability as one of the most respected and trusted names in the flooring industry. Its reputation for superior construction, exclusive styling and unsurpassed performance makes it a go-to brand for customers seeking a great-looking, long-lasting floor.
For more information, please contact your Wear-Dated representative or visit the Wear-Dated website for a copy of the circular.
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Note to Editor:
Wear-Dated is a registered trademark of Solutia Inc.
About Solutia Inc.
Solutia is a market-leading performance materials and specialty chemicals company. The company focuses on providing solutions for a better life through a range of products, including: Saflex® interlayer for laminated glass; CPFilms® aftermarket window films sold under the LLumar® brand and others; high-performance nylon polymers and fibers sold under brands such as Vydyne® and Wear-Dated®; and technical specialties including the Flexsys® family of chemicals for the rubber industry, Skydrol® aviation hydraulic fluid and Therminol® heat transfer fluid. Solutia’s businesses are world leaders in each of their market segments. With its headquarters in St. Louis, Missouri, USA, the company operates globally with approximately 6,000 employees in more than 60 locations. More information is available at www.Solutia.com.
About Flooring America
Flooring America and Flooring Canada with a sales volume of $1.65 billion consist of more than 580 member-owned floor covering stores through the States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group. For information on becoming a member, call Bill Hosner at 866-315-8705. Flooring America and Flooring Canada logos can be downloaded at www.weintraubadv.com/fame.
Solutia Inc.
Kennesaw, Ga.
T/W
Technorati Tags: Wear-Dated, carpet, Flooring America, Flooring America Downs Collection
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Contact: Christine B. Whittemore, 973.283.2424, cbwhit@solutia.com
Written by:
ehise
6/30/2008 11:59 AM
Tags:
blog
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