Wear-Dated® Representative Serves on SURFACES 2009 Education Advisory Council
Christine Whittemore contributes perspective on integrated retail experience
KENNESAW, Ga.— Wear-Dated® is proud to announce that Christine Whittemore, Wear-Dated director of in-store innovation, has been invited to join the SURFACES 2009 Education Advisory Council. Established by Hanley Wood Exhibitions, the SURFACES Education Advisory Council has been an integral part of the SURFACES Education Program planning process since Hanley Wood began managing the show in 1999. The Council consists of professionals who represent the core demographics of the floor covering industry and offer feedback and perspective relevant to day-to-day operations.
“Overall, our goal is to address the applicable educational needs facing all of our attendees: ongoing training, certification testing and a focus on current issues affecting the floor covering industry in a thought-provoking manner,” said Carol Wilkins, Conference Manager, SURFACES.
In addition to Whittemore, members of the SURFACES 2009 Education Advisory Council include: Paul Friederichsen, owner, BrandBiz, Inc.; Bruce Goff, ASID, IIDA, founder, Domus Design Group; Karen Mason, owner, Mason Carpet; Jon Namba, executive director, Certified Floorcovering Installers; Scott Perron, president, Big Bob’s of America; and John Wabeke, owner, Arizona Flooring Forensics, LLC.
Each member is invited to participate based on his/her direct or indirect influence on the industry through contributions to trade publications, research and business. Originally consisting only of retailers, the Council has gradually evolved to better represent the core demographics of the floor covering industry: retailers, installers, designers, distributors, inspectors, manufacturers, industry columnists and industry marketing representatives. ”Each member brings unique perspective from his or her field, making for well-balanced, well-informed and well-structured educational ideas,” added Wilkins.
Whittemore noted, “I am honored to be a part of this group of prominent industry leaders. Their passion to elevate the industry and improve our end consumer’s overall experience through education and training is contagious!”
SURFACES, one of the world’s premier events for floor-covering professionals, attracts over 40,000 attendees and 1,000 exhibiting companies, and fills over 500,000 net square feet. SURFACES, through its Education Program, promotes a better overall flooring experience. The more retailers, installers, inspectors, manufacturers and designers who take part, the better the end result for an integrated and delightful consumer retail experience.
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Note to Editor:
Wear-Dated is a registered trademark of Solutia Inc.
About Solutia Inc.
Solutia is a market-leading performance materials and specialty chemicals company. The company focuses on providing solutions for a better life through a range of products, including: Saflex® interlayer for laminated glass; CPFilms® aftermarket window films sold under the LLumar® brand and others; high-performance nylon polymers and fibers sold under brands such as Vydyne® and Wear-Dated®; and technical specialties including the Flexsys® family of chemicals for the rubber industry, Skydrol® aviation hydraulic fluid and Therminol® heat transfer fluid. Solutia’s businesses are world leaders in each of their market segments. With its headquarters in St. Louis, Missouri, USA, the company operates globally with approximately 6,000 employees in more than 60 locations. More information is available at www.Solutia.com.
About Hanley Wood
Hanley Wood, LLC, is the premier media company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America’s leading publisher of home plans. Hanley Wood Exhibitions (Dallas) conducts 18 trade shows, including World of Concrete, one of the top 20 trade show events in the country.
Founded in 1976, Hanley Wood is a $250 million company owned by affiliates of JPMorgan Partners, LLC. CCMP Capital Advisors manages the Hanley Wood investment for JPMorgan Partners.
Solutia Inc.
Kennesaw, Ga.
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Contact: Christine Whittemore, 973.283.2424, cbwhit@solutia.com