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According to a  5/1/1994 press release,

Monsanto's latest advertising campaign for its Wear-Dated II and Wear-Dated Freedom carpet features a number of celebrity spokespeople who proclaim you don't have to be an expert to select the right carpet because 'Wear-Dated - It's all you need to know.'

'Many consumers feel less than confident about how to choose the right carpeting for their homes,' says Tom Schaeffer, director of advertising and merchandising. 'In our new campaign, celebrity experts explain that the people who ...

Celebrities included:  Charles Osgood, Paul Harvey, Judge Wagner [from People's Court], and possibly the Flintstones.

I'm on the lookout for additional references. 

Written by: Christine Whittemore
5/1/1994 3:57 AM


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How to Read A Label

The key to choosing the right carpet is knowing how to decipher the information on label. Although labels vary by manufacturer, below are some helpful terms and definitions that typically appear. Carpet bearing the Wear-Dated® carpet fiber logo assures you of the highest quality materials and technology available. Before any carpet earns the famous Wear-Dated® carpet fiber label, it must pass rigorous tests and meet exacting standards for construction.

 
 
 
 
 
 

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Wear-Dated's Fiber Facts

Carpet made with Wear-Dated® carpet fiber is available from the most reputable and well known carpet manufacturers in the industry. However, not every carpet can carry the Wear-Dated® carpet fiber label. Only those that have met stringent standards for construction.


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