Solutia introduced Wear-Dated DuraSoft in 2002. From the press release issued on August 26, 2002:
What's the hot new trend in floor coverings? It's ultra-soft carpeting. Carpeting that is soft to the touch with a unique, subtler luster than traditional carpet.
"To meet the demand for soft, yet durable, carpeting, we created Wear-Dated® DuraSoft® carpet fiber," said Jody Williams, Director of Consumer Marketing for Solutia, maker of Wear-Dated® carpet fiber. "DuraSoft combines comfort and durability. It's crafted with advanced nylon 6,6, uniquely designed to stand up to wear and tear."
Extra fibers per square inch give DuraSoft its soft texture and provide a seamless appearance that blends into any room. DuraSoft's unique luster provides a rich look without the 'tinsel' or sparkle effect usually associated with some other fibers and finishes.
"Another great benefit in carpeting is the broad variety of color choices that you can't find in any other type of floor covering," Williams said. "With so many colors and shades of colors from which to choose, a homeowner can match a wall color, a window treatment, or select a contrasting color for maximum decorating impact."