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Wear-Dated® Announces Next ProSource Showroom Promotion
Put “Sweet Emotion” and “Sentiment” into sales for March and April, 2008
KENNESAW, Ga.--Feb. 26, 2008--Looking for product inspiration for your designer customers? Look no further than Tuftex's Sweet Emotion or Sentiment. Wear-Dated® carpet fiber is pleased to announce that both will be featured during March and April 2008 in ProSource showrooms across the country.
Both Sweet Emotion and Sentiment embody a densely constructed California Cable in an updated Color Logic color line. This handsome and luxuriously soft, casual texture is constructed with Solutia's Wear-Dated DuraSoft carpet fiber and is an outstanding addition to Tuftex's high-end DuraSoft product assortment. Both styles feature thirty-six colors that combine a natural luster, solid-color spun-yarn component with a complementary filament barber pole accent yarn. A Softbac Platinum is then added for additional softness and luxury.
“I love when we promote Sweet Emotion and Sentiment,” says Greg Payne, director of corporate accounts, Tuftex of California. “I always hear wonderful remarks from consumers on their look, feel, styling and performance. It’s gratifying to have such a satisfied consumer not to mention the happy sales associate whose expertise guided them to the product. Sweet Emotion and Sentiment are ideal products for the master suite, family room, or anywhere a consumer does not want to sacrifice high style for performance. You can have it all with these products!” adds Payne.
Wear-Dated will team up with Tuftex representatives to ensure not only that product samples are in place in anticipation of the promotion, but also to educate showroom employees about the benefits of Wear-Dated carpet fiber and the beauty of Tuftex styling and construction.
ProSource Wholesale Floorcoverings showrooms – all 160 of them throughout the United States – are known for focusing strictly on the needs of the trade. Showroom managers who participate in offering Sweet Emotion and Sentiment commit to encouraging their salespeople to be fully engaged and displaying and promoting the product in their communications with customers.
“We are excited about teaming up with Tuftex of California and ProSource to promote Sweet Emotion and Sentiment,“ says David Goldschmidt, director, Wear-Dated retail sales. “It’s the ideal product!”
For more information, please contact your Wear-Dated Representative or your Tuftex representative.
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Note to Editor:
· Wear-Dated is a registered trademark of Solutia Inc.
Corporate Profile
Solutia (http://www.Solutia.com) uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; chemicals for the rubber industry; specialties such as heat transfer fluids and aviation hydraulic fluid; and an integrated family of nylon products including high-performance polymers and fibers.
Solutia ... Solutions for a Better Life.
Tuftex of California
For more information about Tuftex of California, visit http://www.shawfloors.com/cms/AboutBrands.aspx?DN=5218a845-4eb1-41eb-b5e7-0186fd01a370
ProSource Wholesale Floorcoverings
For more information about ProSource, visit http://www.prosourcefloors.com/Pages/default.aspx
Source: Solutia Inc.
St. Louis
2/26/2008
Contact: Christine B. Whittemore, (973) 283-2424, cbwhit@solutia.com
Written by:
ehise
2/26/2008 1:00 AM
Tags:
blog
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