Wear-Dated® Debuts 2008 Color Folio Forecast
Field Guide highlights relationships and culture of color
KENNESAW, Ga.--March 26, 2008--Wear-Dated® carpet fiber has launched its 2008 color folio. Called A Field Guide to Color, it studies the unique and inspiring interplay between colors. “As we studied trends and selected colors for our 2008 forecast, we were drawn to the historical work of John J. Audubon,” said Ann Hurley, creative manager, color & product, Wear-Dated carpet fiber. “We were inspired by his paintings and discovered how relevant the beautiful color combinations of Audubon’s birds were for our forecast as well as the way in which we apply color to interior spaces today.”
The Wear-Dated Field Guide - 2008 Color Folio is a study of nature’s color palettes as illustrated by Audubon’s birds. The colors in the 2008 forecast are both conservative and complex: an influence of nature.
In addition to color relationships, the 2008 Color Folio will study the culture of color. “One color may have multiple associations depending on its use in a particular country and culture,” said Hurley. “For example, white is a symbol of purity and innocence in the United States, and of mourning in some African countries.” Hurley will examine cultural associations and their application in today’s diverse business environment.
“Solutia is well known in the interiors industry for its color forecasting, and this year’s Color Folio promises to be one of the best in recent memory,” said Marianne Cone, director of marketing for Solutia.
To schedule a presentation of the Wear-Dated Field Guide – 2008 Color Folio contact your Wear-Dated Representative.
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Note to Editors: Wear-Dated® is a registered trademark of Solutia Inc.
About Solutia Inc.
Solutia (http://www.Solutia.com) uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; chemicals for the rubber industry; specialties such as heat transfer fluids and aviation hydraulic fluid; and an integrated family of nylon products including high-performance polymers and fibers.
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Source: Solutia Inc.
St. Louis
3/26/2008
Contact: Christine B. Whittemore, (973) 283-2424, cbwhit@solutia.com