Wear-Dated® Introduces New Display to Abbey, Floors To Go and The Floor Club
Features 20 Royalty carpet styles
KENNESAW, Ga.—May 8, 2008—This spring, Wear-Dated® introduces to Abbey Carpet & Floor, Floors To Go and The Floor Club a new carpet display featuring Royalty Carpet Mill products. The display, a 20-pin rack of Wear-Dated carpet fiber products, will be called “Lifetime by Wear-Dated” in Abbey Carpet & Floor and The Floor Club showrooms and “Enduring by Wear-Dated” in Floors To Go showrooms. Featured just weeks ago at the Abbey Carpet & Floor convention in Anaheim, Calif., during which the organization celebrated its 50th anniversary, the new display garnered rave reviews.
“We’ve gotten wonderful feedback on this new display,” says David Goldschmidt, director, Wear-Dated retail sales. “It tells a great story about Wear-Dated and the value that the brand offers consumers. It also showcases Wear-Dated products at a variety of price points and constructions. Regardless of what a consumer needs, she’ll be able to find something that fits her lifestyle.”
The new Royalty display contains an extensive range of products in heavy, medium and light constructions. For example, in the “Lifetime by Wear-Dated” Abbey display, textured carpets include Socialite and Socialite Berber, Grand Heights and Family Tree. Patterns include Cotillion and Four Corners, and Cut/Loops include Royal Promenade and Regalia. In the “Enduring by Wear-Dated” display for Floors To Go, textured carpets include Navonne and Navonne Berber, Penrose and Hiwassee. Patterns include Dialogue and Sojourn, and Cut/Loops include Naturally Chic and Terrace Way.
The display presents an exceptional value for retailers. Just $199 delivered, the cost of the rack is fully rebatable. The first four 50 yard orders for carpet from the display will generate a $50 credit on the retailer’s invoice.
For more information about the new Royalty display, contact your Wear-Dated representative or your Royalty representative.
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Note to Editor:
· Wear-Dated is a registered trademark of Solutia Inc.
Corporate Profile
Solutia is a market-leading performance materials and specialty chemicals company. The company focuses on providing solutions for a better life through a range of products, including: Saflex® interlayer for laminated glass; CPFilms® aftermarket window films sold under the LLumar® brand and others; high-performance nylon polymers and fibers sold under brands such as Vydyne® and Wear-Dated®; and technical specialties including the Flexsys® family of chemicals for the rubber industry, Skydrol® aviation hydraulic fluid, and Therminol® heat transfer fluid. Solutia’s businesses are world leaders in each of their market segments. With its headquarters in St. Louis, Mo., USA, the company operates globally with approximately 6,000 employees in more than 60 locations. More information is available at www.Solutia.com.
Abbey Carpet & Floor, Floors To Go and The Floor Club
For more information about Abbey Carpet & Floor visit http://www.abbeycarpet.com/. For more information about Floors To Go, visit http://www.floorstogo.com/. For more information about The Floor Club, visit http://www.thefloorclub.com/.
Royalty Carpet Mills, Inc.
For more information about Royalty Carpet, visit http://www.royalty1.net/home/.
Source: Solutia Inc.
St. Louis
5/8/2008
Contact: Christine B. Whittemore, (973) 283-2424, cbwhit@solutia.com
Written by:
ehise
5/8/2008 1:00 AM
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