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2008 Wear-Dated® Incentive, Co-Op Programs Focus on Retailer
Support selling benefits of better branded carpet
KENNESAW, Ga.--Jan. 16, 2008--Wear-Dated®’s 2008 retail sales incentive program, Rewards for Life, and Co-Op Advertising and Marketing Funding Program build on the enhancements and momentum created in 2007. Both focus on supporting retailers and retail salespeople as they promote and communicate to consumers the benefits of better, branded carpet.
The 2008 Rewards for Life incentive program runs Jan. 1 through Dec. 31, 2008, offering carpet retail salespeople a wide range of reward options. Participants earn Rewards Points for every valid square yard of Wear-Dated carpet fiber sold and claimed. All products made from Wear-Dated carpet fiber are eligible.
For example: 1 square yard of carpet weighing less than or equal to 35 ounces = 10 points
1 square yard of carpet weighing greater than or equal to 36 ounces = 20 points
Earned with each sale, Reward Points can be redeemed for name-brand merchandise, retail debit cards, and travel and cruise packages. Participants also have the option to convert Rewards Points to cash by exercising the “cash out” option.
Wear-Dated is enhancing the 2008 Rewards for Life program by broadening the award options available. Participants will be able to access an Amazon-like online storefront, complete with a media store with thousands of books, CDs, DVDs and software, dining cards from popular national restaurants, online travel options and event tickets for local and national events.
Beginning in 2007, Wear-Dated aligned its sales incentive program with Mohawk’s Rewards Plus program - a first for the carpet industry. The sales program alignment, designed to provide retailers with extra incentive to sell heavier-weight carpet made with Wear-Dated carpet fiber, allows salespeople to combine point balances from their Wear-Dated Rewards for Life and Mohawk Rewards Plus programs to earn bigger and better rewards even faster. They can then manage all points through WearDatedRewards.com.
The Mohawk and Wear-Dated retail salesperson incentive initiatives remain distinct and separate programs, managed independently. However, the combination of points at redemption offers retailers a powerful motivator to encourage their retail salespeople to promote the value of higher-margin branded carpet to the consumer.
“The Wear-Dated Rewards for Life program is the longest uninterrupted running program in the industry,” says Ben Jones, manager, Wear-Dated programs. “We are proud of that track record and work continuously to improve its relevance and value to retailers.”
The 2008 Wear-Dated Co-Op Program benefits high-volume dealers who reach Master Dealer and Elite Dealer status. The materials available to them - advertising and merchandising materials, periodic purchase promotions and rebates of key Wear-Dated products, consumer advertising, targeted public relations and online marketing all reinforce the Wear-Dated “By the Foot” Marketing Campaign.
For more information about the 2008 Wear-Dated Rewards for Life program and the 2008 Wear-Dated Co-Op program, visit the Wear-Dated Booth (#4054) at Surfaces ’08 or contact your Wear-Dated Representative.
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Notes to Editor:
· Wear-Dated is a registered trademark of Solutia Inc.
· Mohawk is a registered trademark of Mohawk Industries.
Corporate Profile
Solutia (http://www.Solutia.com) uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; chemicals for the rubber industry; specialties such as heat transfer fluids and aviation hydraulic fluid; and an integrated family of nylon products including high-performance polymers and fibers.
Solutia ... Solutions for a Better Life.
Source: Solutia Inc.
St. Louis
1/16/2008
Contact: Christine B. Whittemore, (973) 283-2424, cbwhit@solutia.com
Written by:
ehise
1/16/2008 1:00 AM
Tags:
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