KENNESAW, Ga.--Jan. 25, 2008--Color, style, pattern and texture grace Wear-Dated®’s booth #4054 at Surfaces 2008 in Las Vegas, Nev. Introductions from Karastan, Tuftex, Fabrica, Gulistan, Horizon, Royalty and WundaWeve capture new fashionable looks created with Wear-Dated carpet fiber providing retailers with saleable options to present to discerning consumers.

Many of the new products feature Wear-Dated Natural Nylon™, introduced at Surfaces 2007. It combines the superior performance characteristics of Solutia type 6,6 nylon with a proprietary insert technology that binds individual fibers together. The result is a patented fiber structure with sharp pinpoint tip definition and a natural “wool-like-look” in constructions previously limited to BCF fiber, all with superior appearance retention.

These include several new WundaWeve introductions featured in WundaWeve specific displays: Shining Allure, a patterned loop, and Sisal Chic, a scroll loop, and two heavy textured cut piles, Colorful Choice and Perfect Palette

An exciting first-ever comes from having Karastan products showcased in the Wear-Dated booth. For 2008, Karastan introduces a rich collection of Wear-Dated Natural Nylon products, including a restyled, re-colored rebirth of Karastan’s signature broadloom, Eloquence Classic, a thick heavy weight cable texture available in 60 colors. McClaren Park, Nob Hill, and Union Street are three superbly finished new Natural Nylon™ textures that will quickly be best sellers within Karastan. Palissanadro and Modello, two patterned loops, and Linea, a cut pile, utilize a subtle overprint to create a unique yet sophisticated look. Carlisle Bay is a Wear-Dated DuraSoft® textured loop in 24 colors.

“Karastan continues to be the industry fashion and style leader. These new Wear-Dated introductions just help reinforce this. Nob Hill has gotten an amazing response and should quickly become a top-seller for Karastan. Add to that Eloquence Classic and the other new styles and Karastan retailers have some great new selections for their consumers,” says David Goldschmidt, director, retail sales.

Gulistan adds to its collection of Wear-Dated products Del Ray, a dense cable texture mixing a thick 2-ply yarn with a complementary thinner accent yarn and Bradley Cove, a dense cut-n-loop pattern. The full collection will be available in the new Gulistan Advantage Collection display.

Fabrica’s Silk Weave, a level cut loop pattern, complements Nibbana, Shandur and Abrash – introduced in 2007 – all styles that offer unique texture and shading, for a sophisticated look.

From Royalty comes Alluring, Impulse and Integrity, three Wear-Dated Freedom® level cut loop (LCL) styles available in 3 very popular geometric type patterns with 24 colors each.

Tuftex introduces Super Chic, a rebirth of top selling and highly fashionable cable Chic to Chic, in 32 fresh colors.

Finally, Melrose Place a DuraSoft cable from Horizon completes the look, feel and style of fashion that the Wear-Dated booth showcases with its latest introductions.

“It is exciting to see the wide variety of constructions, styles and colors captured in these new introductions. Our mill partners have obviously seen value in our innovative fiber technology and embrace its versatility. Design conscious retailers and consumers alike need to join in on the fun,” says Goldschmidt.

To see the new product offerings from Wear-Dated, stop by the booth (#4054) or contact your Wear-Dated Representative.

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Note to Editor:
For product images, contact Christine Whittemore, cbwhit@solutia.com.  
Wear-Dated is a registered trademark of Solutia Inc.

Corporate Profile
Solutia (http://www.Solutia.com) uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; chemicals for the rubber industry; specialties such as heat transfer fluids and aviation hydraulic fluid; and an integrated family of nylon products including high-performance polymers and fibers.

Solutia ... Solutions for a Better Life.

Gulistan
For more information about Gulistan, visit www.gulistan.com.  

Fabrica
For more information about Fabrica, go to http://www.fabrica.com/.  

Mohawk
Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Quick Step, Dal-Tile and American Olean. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 300 local distribution locations.

Royalty Carpet Mills
For more information about Royalty, go to http://www.royaltycarpetmills.com.  

Tuftex of California
For more information about Tuftex of California, visit http://www.shawfloors.com/cms/AboutBrands.aspx?DN=5218a845-4eb1-41eb-b5e7-0186fd01a370.  

Source: Solutia Inc.
St. Louis
1/25/2008

Contact: Christine B. Whittemore, (973) 283-2424, cbwhit@solutia.com