KENNESAW, Ga.--Jan. 25, 2008--From Wednesday, Jan. 30, through Friday, Feb. 1, 2008, the flooring industry converges on the Sands Expo and Convention Center in Las Vegas for Surfaces. Representatives from Wear-Dated® carpet fiber are available at booth #4054 to showcase Wear-Dated mill partner products, as well as Wear-Dated’s award-winning By the Foot marketing campaign. Additionally, Wear-Dated offers a variety of opportunities for Surfaces visitors and dealers.
PRODUCTS - For the first time at the Wear-Dated booth, Wear-Dated will debut the newest Wear-Dated styles from Karastan. In addition, visitors can view a variety of featured product samples, including the new Gulistan Advantage display with 14 Wear-Dated products, two Wunda Weve displays, and a significant number of Wear-Dated Natural Nylon products from Mohawk. For dealers, Wear-Dated will offer sample and roll rebates, Tuftex Super Chic rebates, and the new Gulistan Advantage Collection display rebate.
INCENTIVES - At Surfaces, Wear-Dated will announce the continuation of its successful retail sales incentive program, Rewards for Life, and its Co-Op Advertising and Marketing Funding Program. The 2008 Rewards for Life incentive program runs Jan. 1 through Dec. 31, 2008, and offers carpet retail salespeople a wide range of reward options. The 2008 Wear-Dated Co-Op Program benefits high-volume dealers who reach Master Dealer and Elite Dealer status and makes a variety of marketing materials available to them.
SEMINARS - Christine Whittemore, Wear-Dated’s director of in-store innovation, will present “What Your Tape Register Doesn’t Tell You” on Friday morning at 8 a.m. Whittemore, the author of Flooring the Consumer, a marketing blog, recognizes the importance of creating an engaging and positive retail experience for the carpet consumer, thus increasing business and profit for retailers.
COMMUNICATION – Wear-Dated is proud to debut its latest communication tool, the Carpetology Blog, found on the web at www.carpetology.blogspot.com. A Web log written by five women associated with Wear-Dated carpet fiber, the Carpetology Blog offers a light-hearted, consumer-oriented approach to carpet. It provides a resource for consumers on carpet care and maintenance, and a good tool for retailers to offer to consumers.
For more information on Surfaces, visit www.surfaces.com. Show hours are as follows: Wednesday, 9 a.m. – 5 p.m.; Thursday, 9 a.m. – 5 p.m.; Friday, 9 a.m. – 4 p.m.
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Notes to Editor:
· Wear-Dated is a registered trademark of Solutia Inc.
· Mohawk is a registered trademark of Mohawk Industries.
Corporate Profile
Solutia (
http://www.Solutia.com) uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; chemicals for the rubber industry; specialties such as heat transfer fluids and aviation hydraulic fluid; and an integrated family of nylon products including high-performance polymers and fibers.
Solutia ... Solutions for a Better Life.
Source: Solutia Inc.
St. Louis
1/25/2008