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Wear-Dated® Seminar Focuses on Engaging Women Consumers
Message Geared Toward Flooring America & Flooring Canada Retail Sales Professionals
KENNESAW, Ga.--Feb. 19, 2007--During their third Annual Sales Professional Convention, Flooring America and Flooring Canada will offer their retail sales professionals the opportunity to hear Christine Whittemore, Wear-Dated®’s director of in-store innovation, conduct a seminar titled, ”What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer. “The North American woman consumer has the largest purchasing power of any group on the planet,” says Whittemore. “Understanding women and what they want in a buying experience can be extremely helpful and lucrative for carpet retailers and their sales professionals.” Whittemore’s seminars will be held in Dallas at the Gaylord Texan on Wednesday, March 7, 2007, at 1:15 p.m. and 3 p.m.
“Truly understanding our customer is an important core competency in any successful retail operation,” says Vinnie Virga, President of Flooring America. “Christine’s training will help our retail sales professionals better understand our target customer, better communicate with that target customer, and in turn deliver a superior and memorable shopping experience. We consider ourselves fortunate to be able to expose our retail sales professionals to Christine’s expertise.”
Wear-Dated recognizes the importance of successfully connecting with the carpet consumer. According to research conducted by Wear-Dated, that consumer, typically a woman, more often than not has had a less-than-positive experience when shopping for carpet. She would rather delay her purchase decision than be subjected to unpleasant retail experiences. “Many consumers equate shopping for carpet with buying a used car. A better understanding of how women approach the purchase process and what they relate to in a retail environment can help Flooring America and Flooring Canada retail sales professionals successfully leverage their unique and simplified merchandising system to truly create a positive shopping experience,” says Whittemore.
Wear-Dated has developed several presentations addressing women consumers and their shopping experience, including “Marketing to Women – It’s a Business Thing!”, and “Trading Up – Carpet, Truly a New Luxury Good!”, benefiting retailers around the country. The most recent presentation in this series is “Why Amazing Shopping Experiences Matter.” Presented at Surfaces 2007, it reviewed demographics, marketplace trends and the rising importance of creating amazing shopping experiences to differentiate oneself in the retail landscape.
For more information about the “What Women Want…Women Get” presentation, contact Christine Whittemore at cbwhit@solutia.com.
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Note to Editor: Wear-Dated is a registered trademark of Solutia Inc.
Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.
About Flooring America & Flooring Canada
Flooring America and Flooring Canada, with a sales volume of $1.65 billion, consist of more than 580 member-owned floor covering stores throughout the United States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group. For information on becoming a member, call Bill Hosner at 866-315-8705. Flooring America and Flooring Canada logos can be downloaded at www.weintraubadv.com/fame.
Source: Solutia Inc.
St. Louis 2/19/2007
Written by:
ehise
2/19/2007 1:00 AM
Tags:
blog
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