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Wear-Dated® Celebrates National Karastan Month
Retail Salespeople Earn Double Points

KENNESAW Ga., Oct. 3, 2007—From Sept. 22 through Nov. 5, 2007, Wear-Dated® carpet fiber celebrates National Karastan month. Events and seminars will be held in a variety of cities around the country, during which Karastan carpet dealers will offer consumers the lowest prices of the season on Karastan carpet and rugs. Furthermore, Karastan will offer double points for selling Wear-Dated carpet fiber products to those retail salespeople enrolled in the Karastan Imagination rewards program.

Some of the retail events taking place around the country in honor of National Karastan Month include:

-In Los Angeles, eight flooring retailers will advertise in the Los Angeles Times promoting Karastan Wear-Dated products and offering customers extra price incentives throughout the month of October.

-Macy’s will promote Karastan Wear-Dated products in the Chicago Tribune, the Minneapolis Star and the St. Paul Pioneer Press featuring 50 percent-off advertisements.

-Participating flooring retailers across the Southeast promoting Wear-Dated Karastan carpet include Issis & Sons in Birmingham, Ala., Hall's Flooring in Charlotte, NC, Miami Carpet & Tile in Ft. Lauderdale, Fla.,

-In the Detroit, Mich. area, nine Karastan dealers will join forces to advertise Wear-Dated Karastan products in a combined TV and print advertising campaign.

-Tempe Decorating Center (TDC) Interiors, in the greater Phoenix, Ariz., area, will promote Wear-Dated Karastan carpet throughout its five locations in its Fall Flooring Event.

-In select markets and stores across the country, retail sales representatives may earn up to $.50/yard in additional incentives for selling Karastan carpet made with Wear-Dated carpet fiber.

Other events include the next two “Decorating From The Floor Up” events hosted by Thom Filicia and sponsored by Karastan and Wear-Dated. Scheduled for Phoenix on Oct. 6 and Seattle on Oct. 12, these live, interactive workshops show consumers that carpet can be just as modern, attractive and aesthetically appealing as alternative floorings.

“A rug or carpet is the ideal starting point to bring an entire room together,” says Filicia, who is best known for his role as interior design specialist on the Bravo network’s Queer Eye for the Straight Guy and the Style network’s Dress My Nest.

“All of us at Wear-Dated are looking forward to National Karastan Month. It’s a great opportunity to generate excitement among retailers and retail salespeople around the beautiful Karastan carpet styles made with Wear-Dated carpet fiber,” says David Goldschmidt, director, sales for Wear-Dated carpet fiber. “Consumers are looking for fashionable carpet options for their homes. What better time for them than National Karastan Month to consider high style, heavy weight, and luxurious carpet!”

For more information, contact your Wear-Dated Regional Manager or your Wear-Dated Representative.

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Notes to Editor:
Wear-Dated is a registered trademark of Solutia Inc.

Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.  

Written by: ehise
10/3/2007 1:00 AM