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Wear-Dated® Decorates “From the Floor Up” in Washington
Joins TV Personality Thom Filicia and Karastan Carpet at Seattle Design Event
KENNESAW Ga.--Sept. 28, 2007--In October, Solutia Inc.’s Wear-Dated® carpet fiber will continue its participation in a Karastan initiative showing consumers how high-quality design can play a role in their homes’ décor even at the very bottom level—the floor. Titled “Decorating from the Floor Up,” it includes consumer events in major U.S. markets. The next “Decorating from the Floor Up” event will be held at the Seattle Home Show 2, Quest Field Event Center, 1000 Occidental Avenue S., in Seattle on Friday, Oct. 12, 2007, at 2:00 p.m.
Sponsored by Karastan and Wear-Dated and hosted by Thom Filicia, an interior designer best known for his role as interior design specialist on Bravo’s Queer Eye for the Straight Guy and The Style Network’s Dress My Nest, these live, interactive workshops show consumers that carpet can be just as modern, attractive and aesthetically appealing as alternative floorings. “A rug or carpet is the ideal starting point to bring an entire room together,” says Filicia. Using a mix of design elements, including paint, flooring, furniture and window treatments, Filicia will create a complete interior environment. Each stage of the process will be explained through a multimedia presentation of the final outcome.
Tickets are available at the door or at www.karastan.com. General admission to the Home Show is $9 and an additional $10 ticket is required for Filicia’s “Decorating From the Floor Up” seminar. All proceeds from seminar ticket sales will be donated to Susan G. Komen for the Cure, the world’s largest grassroots network of breast cancer survivors and activists.
“Wear-Dated considers this a wonderful opportunity, not only to reach out to design-savvy consumers, but to benefit a very worthy organization,” said Marianne Cone, marketing director, Wear-Dated carpet fiber. “We know that feet are the first to get a feel for a room, so the idea of designing ‘from the floor up’ really resonates with our brand. And our consumers will be thrilled to have the opportunity to meet Thom Filicia, whose charm and talent appeal to a wide audience.”
The first two “Decorating from the Floor Up” events took place in May in Chicago and Boston and are described in more detail in Come Decorate From the Floor Up With Thom Filicia in Boston and Time For Decorating From The Floor Up on http://FlooringTheConsumer.blogspot.com. A third will take place in Phoenix on Oct. 6.
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Notes to Editor:
For more information on Wear-Dated Carpet Fiber, contact Christine Whittemore, cbwhit@solutia.com.
Wear-Dated is a registered trademark of Solutia Inc.
Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.
Solutia
Solutia http://www.Solutia.com uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; chemicals for the rubber industry, specialties such as heat transfer fluids and aviation hydraulic fluid; and an integrated family of nylon products including high-performance polymers and fibers.
Solutia ... Solutions for a Better Life.
Karastan
Karastan is a part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations. For more information, visit http://www.Karastan.com.
Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.
Source: Solutia Inc.
St. Louis
9/28/2008
Contact: Christine B. Whittemore, (973) 283-2424, cbwhit@solutia.com
Written by:
ehise
9/28/2007 1:00 AM
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