KENNESAW, Ga.--June 20, 2007--The Wear-Dated® carpet fiber business in Orange County, California, shares B&B Mill Sales’ passion for the Los Angeles Angels of Anaheim (the Anaheim Angels) by sponsoring the team’s home games. Since April 2, the beginning of the official game season, the Wear-Dated logo has graced the Anaheim’s Angels Stadium, appearing on the jumbotron big screen, on backlit posters lining the baseball park, on the ribbon surrounding the stadium, in program ads and in broadcast advertising on the Angels radio network alongside B&B Mill Sales, a well-respected flooring retailer in Orange County. The Angels play approximately 81 home games in a season.

Wear-Dated sales representative Cindy Wilson, like the other 40,000 Angels fans who pack the stadium each night, spends her summer (and hopefully, fall) at the ballpark. B&B Mill Sales is one of her loyal customers, and this season, she is proud to see the Wear-Dated logo on the permanent signage that surrounds the stadium. “The place to reach consumers is at a venue they enjoy going to,” says Wilson. “Many loyal baseball fans choose brands that support their team. We have received lots of positive feedback on the Wear-Dated signage, and we believe it works hand in hand with the B&B advertising.”

The connection between the Angels and B&B Mill Sales is rock solid. Former Angels catcher Bob Boone is a seven-time Gold Glove winner who played 2225 games including four All Star Games. Boone now co-owns B&B Mill Sales, a flooring store at 1700 N. Main St. in Orange, California [Tel: 714.685.0060, 714.685.0070] with his good friends Bill and Jodi Case. Anyone who follows the team knows to buy carpet there. And, if they’re lucky, they can get an autograph from Bob Boone as well!

Wilson is convinced the Angels connection has only made the relationship with B&B Mill Sales more productive for Wear-Dated. The store believes strongly in the power of word-of-mouth referrals, and its retail salespeople take a consultative approach to selling carpet -- making selling better-branded carpet made with Wear-Dated carpet fiber a perfect solution for consumers looking to create a beautiful home.

“The association with B&B Mill Sales and the Anaheim Angels is a powerful one,” says Marianne Cone, director, Wear-Dated marketing. “Consider what a strong connection fans have with their local team. It is real, immediate, and tightly intertwined with how and where they live. Any brand associated with the Angels must believe as strongly as the fans do. Wear-Dated is honored to share that Anaheim Angels passion with B&B Mill Sales and Angels fans!”

For more information about Wear-Dated’s passion for the Anaheim Angels, visit http://flooringtheconsumer.blogspot.com and read “Passion in Baseball, Business and Flooring.”

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Note to Editor:
For samples of the stadium or broadcast advertisements, contact Cindy Wilson at cmwils@weardated.com or Christine Whittemore at cbwhit@solutia.com.  
Wear-Dated is a registered trademark of Solutia® Inc.

Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.  

Solutia
Corporate Profile
Solutia (http://www.Solutia.com) uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; chemicals for the rubber industry; specialties such heat transfer fluids and aviation hydraulic fluid; and an integrated family of nylon products including high-performance polymers and fibers.

Solutia ... Solutions for a Better Life.

Source: Solutia Inc.

St. Louis

6/20/2007

 

Contact: Christine B. Whittemore, (973) 283-2424, cbwhit@solutia.com