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Wear-Dated® Presents First Stores That Floor Award
Recognizes Focus on Consumer Experience
KENNESAW, Ga.--April 12, 2007--Stores That Floor, Wear-Dated®’s newly created award, recognizes flooring retailers that are so committed to the consumer’s experience in-store that their stores ‘floor consumers.’
Christine Whittemore, director of in-store innovation, Wear-Dated carpet fiber, describes the characteristics of Stores That Floor in ‘Flooring the Consumer,’ a marketing weblog focusing on marketing to women and the consumer experience in flooring. She looks first to Raymond R. Burke’s 10 Principles of Retail Shoppability to determine whether a store successfully meets the basic, universal retailing principles such as showing the product, providing effective navigational ads, making the shopping experience both convenient and enjoyable, and minimizing clutter. From there, a store must capture a total brand experience, appeal to and engage the emotions, create a sense of community, and focus passionately on the consumer.
Given these guidelines, Wear-Dated presents its first Stores That Floor award to Aggieland Carpet One Floor & Home. Located in College Station, Texas, Aggieland is a 6,400 square foot store owned by Claudia and Ron Smith that offers an incredible retail experience.
“From the moment I entered the store, I literally sensed that my experience would be vastly different. I stepped into a welcoming layout, flooded with natural light and soothing sounds and smells. I encountered smiles and interested questions. The store drew me in, fully engaging my senses and sparking my imagination,” said Whittemore. “Aggieland Carpet One captures so many characteristics that make it a place consumers want to visit again and again. It is a perfect candidate for the Stores That Floor award.”
“Wear-Dated relies significantly on the relationship it has with its retail stores,” said David Goldschmidt, director of sales, Wear-Dated carpet fiber. “When a store goes far above and beyond expectations, we jump at the chance to commend it for its excellence. Aggieland Carpet One certainly does so.”
Wear-Dated will present the Stores That Floor award to other outstanding retailers throughout the year.
To learn more about the criteria for Stores That Floor, visit http://flooringtheconsumer.blogspot.com/2007/03/stores-that-floor.html. For a detailed description of Aggieland Carpet One Floor & Home, including photos, visit http://flooringtheconsumer.blogspot.com/2007/04/store-that-floors-aggieland-carpet-one.html.
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Notes to Editor:
· Wear-Dated is a registered trademark of Solutia Inc.
Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.
Solutia
Solutia http://www.Solutia.com uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; specialties such as water treatment chemicals, heat transfer fluids and aviation hydraulic fluid and an integrated family of nylon products including high-performance polymers and fibers.
Solutia ... Solutions for a Better Life.
Aggieland Carpet One Floor & Home
For more information about Aggieland Carpet One Floor & Home, visit its website at http://www.aggielandcarpetone.com/.
Source: Solutia Inc. St. Louis
4/12/2007
Written by:
ehise
4/12/2007 1:00 AM
Tags:
blog
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