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Retailer Supports Wear-Dated® Carpet, Wins 2007 Pontiac Solstice
KENNESAW, Ga.--Feb. 27, 2007--Steve Weisberg, president of Crest Wholesale Carpet & Flooring Distributors in Allentown, Pa., recently won a 2007 Pontiac Solstice Roadster convertible in the Wear-Dated®/Mohawk annual car sweepstakes. The sweepstakes took place on Dec. 13-14 during the 2006 Mohawk Northeast Regional show at the Borgata Resort and Casino in Atlantic City, N.J.
Only those retailers who purchased rolls of Mohawk carpet made with Wear-Dated carpet fiber at the 2006 Mohawk show were eligible to submit their names for the drawing.
Weisberg, a second-generation carpet dealer, purchased rolls of Wear Dated products at the December Mohawk show. “Our store became a major Wear-Dated account when the strategic branding initiative between Mohawk, Wear-Dated and 3M Scotchgard came to fruition. As a stocking Karastan dealer, we get to see first hand how superior rolls of Wear-Dated carpet can look. Plus it’s a bonus having the fine people at Wear-Dated work with our staff to give us the product knowledge and tools we need to make the sales process easier for our customers,” said Weisberg.
Ray Cross, Wear-Dated sales representative, worked closely with Weisberg and Crest Wholesale Carpet throughout the year to educate the retail salespeople about the benefits of Wear-Dated carpet fiber. "These Karastan Wear-Dated introductions are a natural fit for Crest because the store’s customers demand durability. Weisberg's dramatic Wear-Dated volume growth in 2006 only underscores that he made the right decision," says Cross.
"And the car is an extra bonus that my wife is already enjoying!“ adds Weisberg.
For more information about finding attractive, durable and saleable Wear-Dated carpet fiber carpet grades, contact your Wear-Dated representative.
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Notes to Editor:
· Wear-Dated is a registered trademark of Solutia Inc.
· Scotchgard is a registered trademark of 3M.
· Mohawk is a registered trademark of Mohawk Industries.
Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.
Crest Wholesale Carpet Distributors
For more information about Crest Wholesale Carpet Distributors, go to http://www.crestcarpet.com.
Source: Solutia Inc.
St. Louis
2/27/2007
Written by:
ehise
2/27/2007 1:00 AM
Tags:
blog
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