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Wear-Dated® Offers Retailers Expanded Programs and Incentives to Boost Retail Sales in 2007
KENNESAW, Ga.--Feb. 6, 2007--Wear-Dated® carpet fiber is pleased to announce its 2007 programs designed to help retailers boost their bottom line. These include the Rewards for Life Retail Sales Incentive Program for retail salespeople and the Wear-Dated Co-Op Advertising and Marketing Funding Program for retailers.
The Wear-Dated Co-Op Program for retailers has been significantly enhanced to benefit higher-volume dealers who reach Master Dealer and Elite Dealer status, offering them new advertising and merchandising materials, periodic purchase promotions and rebates of key Wear-Dated products, consumer advertising, targeted public relations, and online marketing.
All of the marketing materials available to dealers through the Wear-Dated Co-Op program, including face labels, point-of-sale displays, consumer brochures and headers for sample racks, reinforce the new Wear-Dated “By the Foot” marketing campaign.
The 2007 Rewards for Life incentive program will run April 1-Dec. 21, 2007, offering a wide variety of incentives for retail carpet sales people. Rewards points are earned with each sale, and can be redeemed for name-brand merchandise, retail debit cards, and travel and cruise packages. Participants even have the option to convert Rewards Points to cash by exercising the “cash out” option. In the 2007 program, participants will earn Rewards Points for every valid square yard of Wear-Dated carpet fiber sold and claimed. All products made from Wear-Dated carpet fiber are eligible.
For example: 1 square yard of carpet weighing less than or equal to 35 ounces = 10 points
1 square yard of carpet weighing greater than 36 ounces = 20 points
“At Wear-Dated we appreciate that retail sales people are motivated by the opportunity to provide quality products to their customers, while being recognized for sales excellence,” said Ben Jones, manager, Wear-Dated programs.
For more information about the 2007 Wear-Dated Rewards for Life and Co-Op programs, visit the Wear-Dated Booth (#4758) at Surfaces ’07 or contact your Wear-Dated Representative.
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Note to Editor: Wear-Dated is a registered trademark of Solutia Inc.
Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.
Source: Solutia Inc. St. Louis
2/6/2007
Written by:
ehise
2/6/2007 1:00 AM
Tags:
blog
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