Wear-Dated® Introduces New Brand Extension at Surface 2007
Natural Nylon Combines the Natural Beauty of Wool and the Incomparable Performance of Nylon
KENNESAW--Feb. 6, 2007--Wear-Dated® carpet fiber will showcase its first new brand extension since 2003 at Surfaces this year. Wear-Dated Natural Nylon combines the superior performance characteristics of Solutia nylon 6,6 with a proprietary insert technology that binds individual fibers together.
The benefits of the patented fiber structure include sharp pinpoint definition for use in unlimited pattern and color choices, a natural, wool-like look now available in constructions previously limited to BCF fiber, and superior appearance retention. “For carpet buying consumers who need durability and want beauty, Wear-Dated Natural Nylon is the carpet fiber that offers the natural beauty of wool and in the incomparable performance of nylon,” said Keith Barbaree, commercial director, Wear-Dated carpet fiber.
Gulistan will lead the market with the first three new Natural Nylon products, including two cut-and-loop styles—Craftwork, a geometric basket-weave pattern and Weymouth, a floral “rose pattern.” Ashmore is a heavy-weight texture, complimentary to the two patterned cut-and-loops. Each of these new offerings shares a common color palette of thirty outstanding colors, with design and construction that takes full advantage of the features of Natural Nylon.
"Our decision to lead the market in the adoption of Wear-Dated Natural Nylon is directly related our own position as technology leaders,” said Tony Prestipino, executive vice president, sales and marketing for Gulistan. “Gulistan is known in the market for sophisticated products—these products fit perfectly into our portfolio with the rich, sophisticated look of wool. We think they will be winners."
Wear-Dated’s booth (#4758) will showcase carpet representative of the new brand extension. In addition, visitors can see the supporting consumer marketing campaign displaying the beauty, comfort and durability of Wear-Dated Natural Nylons. A quirky, colorful consumer brochure entitled, “By the Foot: A Foot’s Perspective of Beauty. Life. And Carpet.” helps engage and educate consumers. A retail sell sheet also offers detailed information on the new products.
Note to Editor:
For images of any of the new products, contact Christine Whittemore, cbwhit@solutia.com.
Wear-Dated is a registered trademark of Solutia Inc.
Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.
Solutia
Solutia http://www.Solutia.com uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; specialties such as water treatment chemicals, heat transfer fluids and aviation hydraulic fluid and an integrated family of nylon products including high-performance polymers and fibers.
Solutia ... Solutions for a Better Life.
Gulistan
For more information about Gulistan, visit www.gulistan.com.
Source: Solutia Inc.
St. Louis
2/6/2007
Contact: Christine B. Whittemore, (973) 283-2424, cbwhit@solutia.com