Wear-Dated® Seminar to Discuss "Why Amazing Shopping Experiences Matter"
KENNESAW, Ga.--January 15, 2007--Wear-Dated®’s director of In-Store Innovation, Christine Whittemore, will present “Why Amazing Shopping Experiences Matter” at Surfaces 2007, the annual exposition for floor covering professionals. The workshop will be held on Friday, Feb. 9, from 8-9:30 a.m. at the Sands Convention Center in Las Vegas.
When asked, most people can immediately recall either an amazing or a dreadful shopping experience. What differentiates the former from the latter? Whittemore has done extensive research, analyzing the retail landscape across categories. She brings a unique perspective on the consumer shopping experience to the flooring industry, giving retailers case studies and consumer trends to help them create memorable experiences for their customers and profitable sales for their bottom line.
The three learning objectives for the course include: 1) Understand who the consumer is, 2) Learn how to connect with the consumer, and 3) Develop an awareness and appreciation for amazing shopping experiences. “Consumers face innumerable choices for their disposable dollars and won’t tolerate less than optimal shopping experiences,” said Whittemore. “Retailers able to create amazing experiences are the ones that consumers will gravitate toward.”
The presentation will review demographic information, examine trends affecting the marketplace and explore how men and women differ in their approaches to the shopping process and their reactions to the in-store environment.
Whittemore has developed several other seminars for the flooring industry, including a CEU accredited “Marketing to Women—It’s a Business Thing!” presentation, which she has shared with retail principals and salespeople, builders and design consultants throughout North America. She presented a 3-hour workshop at Surfaces 2006 entitled, “Appealing to Different Consumer Segments” and then presented “What Women Want…Women Get” at the Carpet One and Flooring America/Flooring Canada Winter 2006 Conventions Education Days. She has recently developed “Trading Up—Carpet, Truly a New Luxury Good” (CEU accredited). Whittemore is also a guest contributor to Floor Covering Weekly on this and other topics relating to the consumer, and publishes a weblog, Flooring The Consumer, which examines and discusses retail store experiences (www.flooringtheconsumer.blogspot.com).
To participate in the “Why Amazing Shopping Experiences Matter” workshop, register with Surfaces 2007 at http://www.surfaces.com/Surfaces07/public/Content.aspx?ID=6960&left=1&Nav=1. Also, visit the Wear-Dated Booth #4758 at Surfaces to learn more about the presentations available from Wear-Dated.
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Note to Editor: Wear-Dated is a registered trademark of Solutia Inc.
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Source: Solutia Inc.
St. Louis
1/15/2007