Wear-Dated® Workshop Focuses on "Amazing Buying Experiences" During Surfaces 2006
KENNESAW, Ga.--January 4, 2006--Wear-Dated®’s director of In-Store Innovation, Christine Whittemore, will present “Appealing to Different Consumer Segments by Creating Amazing Buying Experiences” at Surfaces 2006, the annual exposition for floor covering professionals. The workshop will be held on Tuesday, Jan. 31, from 2-5 p.m. at the Sands Convention Center in Las Vegas.
Wear-Dated – Booth #4758 – recognizes the importance of successfully connecting with the carpet consumer. According to research conducted by Wear-Dated, that consumer, typically a woman, more often than not has had a less-than-positive experience when shopping for carpet. She would rather delay her purchase decision rather than be subjected to unpleasant retail experiences, as retailers around the country are learning. “Many consumers equate shopping for carpet with buying a used car. Our goal is to explore what makes a positive shopping experience, looking at examples from inside and outside the industry, to come up with models that retailers can easily adapt for carpet,” says Whittemore.
Wear-Dated has developed several presentations addressing women consumers and their shopping experience, including “Marketing to Women – It’s a Business Thing!”, and “Trading Up – Carpet, Truly a New Luxury Good!” Retailers around the country have benefited from the information. The most recent presentation in this series is “Appealing to Different Consumer Segments” which, in a three hour workshop format, looks at different consumer segments, reviews successful retail examples, and examines both amazing and terrible shopping experiences.
To participate in the “Appealing to Different Consumer Segments” workshop, register with Surfaces 2006 at http://www.surfaces.com/surfaces2006/public/enter.aspx or contact your Wear-Dated Representative. Also, visit the Wear-Dated Booth at Surfaces 2006 to learn more about the presentations available from Wear-Dated.
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Note to Editor: Wear-Dated is a registered trademark of Solutia Inc.
Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.
Source: Solutia Inc.
St. Louis
1/4/2006