Wear-Dated® Displays Wide Array of Products at "Surfaces 2006"
LAS VEGAS--Jan. 18, 2006--New mill partnerships and premium products promise to make the Wear-Dated® space #4758 a hub of excitement at Surfaces 2006. Partnerships with Mohawk, Gulistan, Royalty and Tuftex will bring a wide variety of new offerings to the show floor.
The biggest buzz will be about Mohawk styles made with Wear-Dated carpet fiber, featuring Scotchgard Protector Advanced Repel Technology. “The recognized Wear-Dated durability and the improved soil resistance and spill repellency of 3M Scotchgard will combine to add value for the retailer,” said Keith Barbaree, director, Wear-Dated carpet fiber.
Royalty will be featuring four new products constructed with Wear-Dated patented Prismatic technology. "Prismatic is a proprietary over-dye system that provides ultimate color flexibility,” said Mike Hamlin, manager, product development, Wear-Dated carpet fiber. “It allows our customers to dye any type of color on top of a pre-dyed accent yarn without ‘washing out’ the accent colors. All of the colors remain sharp and clean. It’s beautiful carpet.”
“Our new introductions offer more sophisticated options to help consumers mix carpet with other rich interior finishes such as silk, marble and exotic woods,” said Marianne Cone, marketing manager, Wear-Dated carpet fiber. “The most exciting product on the market right now is the new Tuftex ‘My My My.’ This 100-ounce shag has already gained acceptance in markets from the West Coast to the Midwest and beyond.”
The new partnership between Wear-Dated and C.W. Industries, a high-fashion carpet mill, will yield six new Wear-Dated grades in C.W. Industries’ Easy Living collection, and two new grades in the Vesantri collection. “We are excited about the continued growth in the demand for the Wear-Dated brand. The C.W. Industries fashion-oriented products will be a nice addition to the Wear-Dated product portfolio,” said Barbaree.
In addition to the new product offerings, Wear-Dated will also introduce the “Best of the Best,” as well as the Wear-Dated “Road Show 2006,” and the “Amazing Buying Experiences” workshop, to be held on Jan. 31 from 2-5 p.m.
Visit Booth #4758 or contact your Wear-Dated representative to learn more about these products, and about the Wear-Dated brand.
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Notes to Editor:
· Wear-Dated is a registered trademark of Solutia Inc.
· Scotchgard is a registered trademark of 3M.
· Mohawk is a registered trademark of Mohawk Industries.
Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.
Source: Solutia Inc.
St. Louis
1/18/2006