Wear-Dated® to Showcase Its Brand Strength at Surfaces 2006
ATLANTA--Jan. 4, 2006--The best brands in carpet will be showcased at the Wear-Dated booth, #4758 at Surfaces 2006, the annual exposition for floor covering professionals. Indeed, Wear-Dated will be featuring new introductions from Royalty, Camelot, CWI, Gulistan and Tuftex as well as over 100 new introductions featuring the durability of Wear-Dated carpet fiber, the enhanced stain protection of the new Scotchgard Protector Advanced Repel Technology, and the outstanding style and design expertise of Mohawk – a direct result of the strategic branding initiative among Solutia’s Wear-Dated carpet fiber business, Mohawk Industries and 3M Scotchgard announced last month.
“Surfaces will be an exciting event this year” says Keith Barbaree, director, Wear-Dated carpet fiber. “Not only does it give us an opportunity to focus on the value the Wear-Dated brand brings to carpet and to carpet retailers, but it also allows us to showcase both new and top selling styles available in 2006.”
Through consumer advertising, public relations, event sponsorship, and a consumer-focused website that receives over 3.6 million hits per month, Wear-Dated has developed strong brand equity. For example:
· 64% of consumers recognize the Wear-Dated brand and associate it with durability.
· Wear-Dated has the highest theme recognition in the industry.
· When shown an image of the Wear-Dated logo, 68% of people NOT already aware and 82% of those AWARE say that carpeting would “Benefit A Lot” by carrying the Wear-Dated label.
· When combined with other recognized carpet brands, the Wear-Dated brand makes consumers feel better about their purchase.
“Wear-Dated helps consumers identify carpets they can trust,” said Gary Lanser, general manager of Solutia’s carpet fiber business. “Brand is a critical part of the consumer’s decision-making process, particularly in a complex category like carpet.”
In addition to Wear-Dated sales and marketing management and product development experts, representatives from Mohawk and Scotchgard will be on hand at the Wear-Dated booth to answer questions.
Visit booth #4758 to learn more about the Wear-Dated brand, the multitude of exciting new product introductions from Royalty, Camelot, CWI, Gulistan, Tuftex and Mohawk, and to discuss Wear-Dated’s retail programs for 2006.
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Notes to Editor:
· Wear-Dated is a registered trademark of Solutia Inc.
· Scotchgard is a registered trademark of 3M.
· Mohawk is a registered trademark of Mohawk Industries.
Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.
Source: Solutia Inc.
St. Louis
1/4/2006