Wear-Dated® and Carpet One Convention Seminar Focuses on Engaging Women Consumers
KENNESAW, Ga.--Feb. 21, 2006--At the Carpet One Winter Convention Education Day, Christine Whittemore, Wear-Dated®’s director of in-store innovation, will conduct a seminar titled, "What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer. “The North American woman consumer has the largest purchasing power of any group on the planet,” says Whittemore. “Understanding women and what they want in a buying experience can be extremely helpful and lucrative for carpet retailers.” Whittemore’s seminars will be held on Wednesday, Feb. 22, at 10 a.m. and 1 p.m.
“Truly understanding the customer is a core competency in any successful retail operation,” says David Hendler, vice president of retail for Carpet One. “Christine’s training will help our members better understand our target customer, better communicate with that target customer, and in turn deliver a superior and memorable shopping experience. We consider ourselves fortunate to be able to allow our members to benefit from Christine’s expertise.”
Wear-Dated recognizes the importance of successfully connecting with the carpet consumer. According to research conducted by Wear-Dated, that consumer, typically a woman, more often than not has had a less-than-positive experience when shopping for carpet. She would rather delay her purchase decision than be subjected to unpleasant retail experiences. “Many consumers equate shopping for carpet with buying a used car. A better understanding of how women approach the purchase process, and what they relate to in a retail environment can help Carpet One retailers come up with ways of creating a positive shopping experience,” says Whittemore.
Wear-Dated has developed several presentations addressing women consumers and their shopping experience, including “Marketing to Women – It’s a Business Thing!”, and “Trading Up – Carpet, Truly a New Luxury Good!” Retailers around the country have benefited from the information. The most recent presentation in this series is “Appealing to Different Consumer Segments.” Presented at Surfaces 2006, that three-hour workshop looks at different consumer segments, reviews successful retail examples, and examines both amazing and terrible shopping experiences.
For more information about the “What Women Want…Women Get” presentation, contact Christine Whittemore at cbwhit@solutia.com or register with Carpet One University.
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Note to Editor: Wear-Dated is a registered trademark of Solutia Inc.
Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.
About Carpet One
Carpet One www.CarpetOne.com is North America’s largest floor covering retailer, with over 1,000 locations in the United States, Canada, Australia and New Zealand. The stores are known for a broad selection of floor covering products, distinctive warranties, excellent service and exclusive brand names, including Liz Claiborne Flooring and Good Housekeeping. With annual sales of more than $3.3 billion, Carpet One is the largest division of CCA Global Partners, a leading management and marketing company serving the retail and service community. Carpet One headquarters are in Manchester, NH; St. Louis, MO; Ontario, Canada; and Queensland, Australia. www.ccaglobal.com.
Source: Solutia Inc.
St. Louis
2/21/2006
Contact: Christine B. Whittemore, (973) 283-2424, cbwhit@solutia.com