Wear-Dated® Announces Platinum Sponsorship of First Ever Carpet One Retail Sales Professional Convention
KENNESAW, Ga.--Feb. 21, 2006--Wear-Dated® carpet fiber proudly announces its sponsorship of the first ever Carpet One Retail Sales Professional Convention (RSPC), taking place Feb. 22-24 in Anaheim, Calif. Held in conjunction with the Carpet One Winter Convention, the Carpet One RSPC constitutes a one-of-a-kind venue for addressing Carpet One sales professionals and providing them with valuable perspective on how Wear-Dated can add value to their consumer interactions.
The RSPC will focus on the people at the front lines of Carpet One retail stores—the sales professionals. “We expect our retail sales teams will leave the RSPC more knowledgeable, better trained and enthused with a positive sense of engagement,” says David Hendler, vice president of retail for Carpet One. “We appreciate the support of our sponsors and believe that the investment in Carpet One sales professionals will benefit everyone, from the manufacturers to the retailers and most importantly, our customers.” Attendees will be trained in customer service from the world-renowned Disney Institute, with seminars on developing individual skills, understanding products and more.
“We are thrilled to be a platinum sponsor of this unique event,” says Christine Whittemore, director, in-store innovation for Wear-Dated carpet fiber. “Not only is Carpet One taking the lead in putting together such an event for retail sales professionals, but in so doing it acknowledges how critical their role is in delivering a superior consumer experience at retail.”
Wear-Dated will have the opportunity to address the entire group of participating retail sales professionals, and to interact with them in smaller groups to educate them firsthand about the benefits that the Wear-Dated brand offers to consumers. For example:
· 64% of consumers recognize the Wear-Dated brand and associate it with durability.
· Wear-Dated has the highest theme recognition in the industry.
· When shown an image of the Wear-Dated logo, 68% of people NOT already aware and 82% of those AWARE say that carpeting would “Benefit A Lot” by carrying the Wear-Dated label.
· When combined with other recognized carpet brands, the Wear-Dated brand makes consumers feel better about their purchase.
“Brand is a critical part of the consumer’s decision-making process, particularly in a complex category like carpet,” said Hendler. “We applaud Wear-Dated for the work they are doing to make the carpet buying process easier for both retailers and consumers.”
For more information about the Carpet One Winter Convention and the RSPC, visit www.c1members.net.
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Note to Editor: Wear-Dated is a registered trademark of Solutia Inc.
Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.
About Carpet One
Carpet One www.CarpetOne.com is North America’s largest floor covering retailer, with over 1,000 locations in the United States, Canada, Australia and New Zealand. The stores are known for a broad selection of floor covering products, distinctive warranties, excellent service and exclusive brand names, including Liz Claiborne Flooring and Good Housekeeping. With annual sales of more than $3.3 billion, Carpet One is the largest division of CCA Global Partners, a leading management and marketing company serving the retail and service community. Carpet One headquarters are in Manchester, NH; St. Louis, MO; Ontario, Canada; and Queensland, Australia. www.ccaglobal.com.
Source: Solutia Inc.
St. Louis
2/21/2006