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Mohawk Features Wear-Dated®, 3M Scotchgard Partnership in New Trade Ad

KENNESAW, Ga.--May 10, 2006—Wear-Dated® carpet fiber is pleased to be associated with a new Mohawk trade ad featuring the strategic alliance between Mohawk, 3M Scotchgard and Wear-Dated. The ads will appear in major flooring trade publications beginning in spring 2006 and will be a key component in educating the retailer on the consumer value of premium-branded carpet fiber.

The Mohawk/3M Scotchgard/Wear-Dated alliance represents three of the top five flooring brands most trusted by consumers. In a consumer preference study, target consumers preferred the highly branded product offering of Wear-Dated/Scotchgard/Aladdin by Mohawk 8 to 1 over a competitive offering.

“Retailers will benefit from the synergy, strength and power the three brands bring to their customers,” said Keith Barbaree, director, Wear-Dated Carpet Fiber. With more than 80 Mohawk products featuring Wear-Dated Carpet Fiber and Scotchgard Protector Advanced Repel Technology, customers will no doubt find the style and color they desire with the unsurpassed quality of these three brands.

For more information about other new Wear-Dated products and programs, contact Christine Whittemore at cbwhit@solutia.com or contact your Wear-Dated Representative.

# # #

Notes to Editor:
· Wear-Dated is a registered trademark of Solutia Inc.
· Scotchgard is a registered trademark of 3M.
· Mohawk is a registered trademark of Mohawk Industries.

Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.  

Source: Solutia Inc.
St. Louis
5/10/2006
 
Contact: Christine B. Whittemore, (973) 283-2424, cbwhit@solutia.com

Written by: ehise
5/10/2006 1:00 AM


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How to Read A Label

The key to choosing the right carpet is knowing how to decipher the information on label. Although labels vary by manufacturer, below are some helpful terms and definitions that typically appear. Carpet bearing the Wear-Dated® carpet fiber logo assures you of the highest quality materials and technology available. Before any carpet earns the famous Wear-Dated® carpet fiber label, it must pass rigorous tests and meet exacting standards for construction.

 
 
 
 
 
 

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Wear-Dated's Fiber Facts

Carpet made with Wear-Dated® carpet fiber is available from the most reputable and well known carpet manufacturers in the industry. However, not every carpet can carry the Wear-Dated® carpet fiber label. Only those that have met stringent standards for construction.


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