 |
|
Wear-Dated® Focuses on Retailers with CEU-Approved Training Presentations
KENNESAW, Ga.--May 23, 2006—As part of its strong focus on the retail marketplace, Wear-Dated® continues to enhance its training presentations with CEU-approved material to provide educational value to retailers.
Three Wear-Dated presentations have now been granted CEU accreditation by the International Interior Design Association (IIDA) for designers and industry flooring professionals:
· “Fiber Fundamentals”
· “Marketing to Women—It’s a Business Thing”
· “Trading Up! – Carpet, Truly a New Luxury Good”
The Fiber Fundamentals presentation offers participants a strong overview of the world of synthetic and manmade fibers. It forms the basis for appreciating how Wear-Dated carpet fiber forms such an important building block for durable carpet.
The Marketing to Women presentation focuses on the tremendous buying power of women consumers, and the importance of customizing retail space to attract their interest and meet their needs.
The Trading Up seminar focuses on consumer buying habits, and the need to focus on the buying experience. Most consumers don’t view carpet as a commodity purchase, but rather as a fashion one, yet many retailers push consumers into focusing only on price rather than on style and performance. Trading Up encourages retailers to change their carpet selling paradigms.
“Training and education are important ways in which Wear-Dated provides value to our customers. These presentations focus on how Wear-Dated carpet fiber brings value to carpet products, and on the value that focusing on the consumer can offer the marketplace,” said Barry Nicks, director of sales, Wear-Dated carpet fiber. “The reception has been phenomenal. Designer participants benefit by earning CEU credits; retailers and builders benefit through CEU-approved material that improves their sales forces’ ability to sell up, and consumers benefit through an improved shopping experience and superior product performance.”
For more information, or to schedule a training session, contact your Wear-Dated Representative or Regional Manager or Christine Whittemore at cbwhit@solutia.com.
# # #
Note to Editor: Wear-Dated® is a registered trademark of Solutia Inc.
Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.
Solutia
Solutia http://www.Solutia.com uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; process development and scale-up services for pharmaceutical fine chemicals; specialties such as water treatment chemicals, heat transfer fluids and aviation hydraulic fluid and an integrated family of nylon products including high-performance polymers and fibers.
Solutia ... Solutions for a Better Life.
Source: Solutia Inc.
St. Louis
5/23/2006
Contact: Christine B. Whittemore, (973) 283-2424, cbwhit@solutia.com
Written by:
ehise
5/23/2006 1:00 AM
Tags:
blog
|
|