By Christine on
8/25/2008 2:21 AM
Welcome to the inaugural issue of the Wear-Dated e-newsletter where we share with you highlights from the Wear-Dated website.
Please do let us know what you like and what you don't like, and if something's missing that you wished were here. Have a terrific rest of the summer and thank you for subscribing!
~The Women of Wear-Dated
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By ehise on
8/22/2008 10:48 AM
Wear-Dated® carpet’s director of In-Store Innovation, Christine Whittemore, will present “What Your Register Tape Doesn’t Tell You” at the Suwanee, Ga., Showroom of the Atlanta Flooring Design Center on September 17, 2008, at 7:30 a.m.
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By Christine on
8/22/2008 9:38 AM
As announced in a press release, we will be sharing one of our retail experience presentations in Suwanee, GA on Sept. 17, 2008. This one is titled "What Your Register Tape Doesn't Tell You."
We hope you are keeping up with the Red Carpet Reporter contest. Our favorite - Franchesca - is a finalist and we hope she wins.
Do check out the Summer 08 issue of Fabulous Floors Magazine! It discusses carpet style trends and showcases beautiful carpet examples....
The Carpetology Blog inaugurates a new monthly series on design and there's carpet in the news.
For links and details, please READ MORE!
[We're also activating ourselves on Technorati via Technorati Pr
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By Christine on
8/15/2008 8:32 AM
Check out The Carpetology Blog where we offer up-close-and-personal details on that wonderful hot pink carpet you see on the home page of Wear-Dated. [It's a definite must have!]
Have you considered carpet for camping? What about for your cubicle?
Please, before you buy carpet, do download our 'Show Me' sheet.
For links and details, please READ MORE!
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By Christine on
8/8/2008 9:03 AM
Have you checked us out on Flickr? We uploaded photos from the Thom Filicia Decorating From The Floor Up 2008 Tour, as well as from some of the trade shows we attend.
The 2008 Beijing Summer Olympics begin today. Do you know that carpet plays a role? Read about it in The Carpetology Blog, where we also share inspiration from the recent NeoCon show in Chicago and explain 'What is Wear-Dated.'
If you visit The Carpetology Blog, you may be asked to participate in a random survey. We appreciate your help as your answers will help us improve.
We've done the same at Flooring The Consumer. By the way, if you are intrigued with color, there's a post there that might interest you!
You'll also find news relating to our Ultron Carpet Fiber.
For links and details,
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By Christine on
8/1/2008 9:26 AM
FloorTalk!'s Shannon Bilby interviewed us about Wear-Dated.
We shared a presentation about What Women Want... with the folks at Avalon.
This week's entries to The Carpetology Blog include a new episode of A Foot's Perspective, a story about the largest carpet in the world, and installment #3 to The Carpetology Buying Guide.
For details and links, READ MORE!
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By Christine on
8/1/2008 4:06 AM
Back at the beginning of July, we announced the July 2008 Flooring America Promotion "Wall to Wall Carpet & Flooring Clearance."
We just learned that All My Heart, Top Left and Lake Winnipeg - all three carpet styles made with Wear-Dated carpet fiber - will continue to be promoted in-store during the month of August.
For details and links, read more!
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By Christine on
7/25/2008 8:34 AM
We're still in Nashville - for a few more hours. The Flooring America and Carpet One Floor & Home Summer conventions are over. You should have seen our pink carpet! It was magnificent, and a great counterpoint to our Education Day sessions [they went well].
This week's entries to The Carpetology Blog relate to color [Yellow Around The World], biomimicry, and an opportunity to be a Red Carpet Reporter. Did you make the deadline? We also posted about home trends in Flooring The Consumer.
For links & more details, Read More!
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By Christine on
7/18/2008 10:20 AM
Will you be attending Carpet One Floor & Home's Summer convention in Nashville, TN? If yes, we have Education Day sessions as announced in our recent press release.
This week's entries to The Carpetology Blog relate to the website and a carpet related Red Carpet event [hint: it has to to with Karastan and The Joyful Heart Foundation]. There's also a new episode of A Foot's Perspective!
We also contributed to the newly relaunched TalkFloor blog.
Have you seen our Facebook Wear-Dated Tip for Week 2?
For links & more details, READ MORE!
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By ehise on
7/14/2008 8:57 AM
On Tuesday, July 22, 2008, Wear-Dated’s® Christine B. Whittemore, director of in-store innovation, presents Color Me Beautiful: Let Color be Your Guide to Sales Success at Carpet One Floor & Home’s Summer Convention Education Day.
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By Christine on
7/11/2008 11:03 AM
We hope those of you in the U.S. spent a wonderful, happy and safe July 4th Holiday!
This week, we added entries to The Carpetology Blog to provide more information relating to last week's promotion with Flooring America. There's also a fun story about a special carpet event coming up in August....
For links & more details, READ MORE!
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By Christine on
7/3/2008 8:45 AM
First, we wish those of you in the U.S. a wonderful, happy and safe July 4th Holiday!
On the website this week, we added information in the Warranty & Care pages.
Look for a press release on our promotion with Flooring America, with more details in Wear-Dated carpet fiber promotions.
We also include this week's The Carpetology Blog references.
For links & more details, READ MORE!
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By Christine on
6/30/2008 8:38 AM
During the month of July 2008, Flooring America stores around the country will be promoting carpet and flooring products in their "Wall to Wall Carpet & Flooring Clearance" event.
The promotion features two products made with Wear-Dated carpet fiber: Lake Winnipeg and Top Left. Another product, All My Heart, will also be promoted in-store.
For more information, including a copy of the flyer, READ MORE!
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By ehise on
6/30/2008 11:59 AM
Wear-Dated® is pleased to announce a summer promotion during the months of July and August 2008 on six Flooring America carpet styles made with Wear-Dated carpet fiber.
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By Christine on
6/27/2008 7:49 AM
This week, we issued a press release on Wear-Dated's involvement in the Surfaces Education Advisory Board.
Posts to The Carpetology Blog include an addition to the Wear-Dated website guide, a tale of renewed carpet appreciation and an unexpected media discovery [hint, it's called 'Carpet Bros.'].
If you're in interested in our series about Women in Flooring, we have a new installment.
Finally, WFCA's FloorTalk! refers to The Carpetology Blog in a series on carpet cushion.
For links and more details, READ MORE!
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By ehise on
6/26/2008 1:42 PM
Wear-Dated® is proud to announce that Christine Whittemore, Wear-Dated director of in-store innovation, has been invited to join the SURFACES 2009 Education Advisory Council.
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By Christine on
6/20/2008 9:11 AM
On the website this week, we have started to list Wear-Dated carpet fiber promotions - you know, sales events and special carpet promotions - taking place at retailers around the country.
We have added a new topic category in the Carpetology section of the Newsroom, posted a press release describing our Newsroom subscription options, enhanced the media contacts section of the Newsroom and posted to The Carpetology Blog.
For links & more details, READ MORE!
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By ehise on
6/20/2008 9:31 AM
With the launch of its redesigned website, Wear-Dated® introduces two subscription options - RSS and email - for those who want to stay current on the Wear-Dated brand and its activities in the marketplace.
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By Christine on
6/20/2008 4:31 AM
Now through July 13th, 2008, Lewis Floor & Home in Northbrook and Fullerton, IL is hosting a Grand Summer Sale Event on Fabrica carpet and rugs.
READ MORE for information about the sale event, including a copy and details on the products and the store's two locations.
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By Christine on
6/19/2008 10:36 AM
During the month of June 2008, Carpet One Floor & Home in Rochester, MN has a terrific promotion going on!
More specifically:
- Everything in the store is on sale [including Wear-Dated products]
- Pay no interest until 2011!
READ MORE for more information about the promotion, including a copy, and details on the store's two locations.
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By Christine on
6/13/2008 8:44 AM
This week was hectic with happenings at NeoCon 2008 in Chicago. Mostly for our Ultron carpet fiber brand, but the trends, concepts and ideas rapidly make their way to the residential side of the carpet business.
However, the website remains front-and-center with articles in Flooring The Consumer and The Carpetology Blog.
For links & more details, READ MORE!
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By Christine on
6/7/2008 10:22 AM
Here we list media contacts for Wear-Dated and Ultron carpet fiber and Solutia Inc.
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By Christine on
6/6/2008 8:40 AM
The website has launched and we are thrilled to pieces...
From the Carpetology Blog, we have a new installment of 'A Foot's Perspective', and fun with Sex and the City's Pink Carpet.
Oh, and would you join us on Facebook?
For links and details, READ MORE!
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By ehise on
6/4/2008 3:03 PM
Recognizing that consumers start the carpet purchase process online, Wear-Dated® has launched a new and improved Wear-Dated Web site to leverage the social web and reflect its award-winning By The Foot marketing campaign.
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By Christine on
5/30/2008 9:04 PM
What's New for 5/30/08....
We've been adding to the Wear-Dated timeline, and posted an article about vacuuming on The Carpetology Blog. The really big, big news is that the Wear-Dated website is live!
For links and details, READ MORE!
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By Christine on
5/23/2008 9:40 AM
What's New - 5/23/08: New developments on the website [i.e., a really cool new link] and on The Carpetology Blog. For links and details, READ MORE!
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By Christine on
5/13/2008 6:53 AM
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By Christine on
5/12/2008 6:12 AM
Thank you for spending time on the Wear-Dated website and in the Newsroom. In this section, we detail our policy about comments and interaction.
We take seriously all things carpet. Including providing information that will make learning about carpet, selecting carpet, buying carpet and caring for carpet easier. We welcome your ideas on how to improve the quality of the information on this website.
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By Christine on
5/9/2008 8:04 AM
We offer two options for subscribing to Wear-Dated News & Events: RSS and e-mail. This is separate from the process of registering for the overall Wear-Dated website.
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By Christine on
5/8/2008 5:58 AM
Visit our Wear-Dated Carpetology™ Blog for thoughts, ideas, resources and links relating to all things carpet. You can add your voice to postings and let us know in the comments what else might bring value to you and your carpeted world.
Here we provide background on The Carpetology Blog, and also explain how we've organized the Newsroom articles that relate to The Carpetology Blog.
[Note: the date above won't change although we are adding stories regularly...]
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By ehise on
5/8/2008 1:00 AM
This spring, Wear-Dated® introduces to Abbey Carpet & Floor, Floors To Go and The Floor Club a new carpet display featuring Royalty Carpet Mill products. The display, a 20-pin rack of Wear-Dated carpet fiber products, will be called “Lifetime by Wear-Dated” in Abbey Carpet & Floor and The Floor Club showrooms and “Enduring by Wear-Dated” in Floors To Go showrooms.
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By Christine on
5/4/2008 5:22 AM
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By Christine on
5/3/2008 7:17 AM
Meet the Wear-Dated organization. The men and women of Wear-Dated are serious about carpet and carpet fiber.
For details, please READ MORE!
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By Christine on
5/2/2008 6:19 AM
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By Christine on
4/30/2008 10:31 AM
We like to showcase retailers who do do exciting things in their stores. We find that the reason behind the excitement is that they are truly passionate about the business of flooring and the business of fashion.
To learn more, please READ MORE!
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By Christine on
4/29/2008 7:57 AM
Despite our exit from the upholstery fabric business, we will honor all valid Wear-Dated® Upholstery warranty claims on furniture sold to a consumer with a retail sale date of September 15, 2005 or earlier, for the full length of the applicable warranty period (i.e., 2 or 5 years, depending on the fabric).
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By Christine on
4/29/2008 7:21 AM
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By Christine on
4/29/2008 6:23 AM
Visit our our Ultron® carpet fiber website to learn more about Nylon 6,6 in the commercial market.
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