By ehise on
9/24/2008 3:59 PM
If you’ve visited WearDatedRewards.com recently, you’ve noticed a few colorful changes. To help make our visitors’ online experiences better, we’ve cleaned up the site, updating the content and adding bold graphics. And, best of all, we’ve broadened the award options available to members. Now, you can exchange your points for even more rewards.
Learn more by clicking the button below.
Read More »
|
By ehise on
9/16/2008 3:40 PM
Karastan®’s newly introduced Inspired Luxury display, which includes styles made with Wear-Dated carpet fiber, promotes luxury, selection and customization to consumers.
Read More »
|
By ehise on
9/2/2008 3:36 PM
Wear-Dated® is proud to announce that it has entered its Web log, The Carpetology Blog, into the Forrester Groundswell Awards for 2008 in the ‘talking’ category.
Read More »
|
By ehise on
8/22/2008 10:48 AM
Wear-Dated® carpet’s director of In-Store Innovation, Christine Whittemore, will present “What Your Register Tape Doesn’t Tell You” at the Suwanee, Ga., Showroom of the Atlanta Flooring Design Center on September 17, 2008, at 7:30 a.m.
Read More »
|
By ehise on
7/14/2008 8:57 AM
On Tuesday, July 22, 2008, Wear-Dated’s® Christine B. Whittemore, director of in-store innovation, presents Color Me Beautiful: Let Color be Your Guide to Sales Success at Carpet One Floor & Home’s Summer Convention Education Day.
Read More »
|
By ehise on
6/30/2008 11:59 AM
Wear-Dated® is pleased to announce a summer promotion during the months of July and August 2008 on six Flooring America carpet styles made with Wear-Dated carpet fiber.
Read More »
|
By ehise on
6/26/2008 1:42 PM
Wear-Dated® is proud to announce that Christine Whittemore, Wear-Dated director of in-store innovation, has been invited to join the SURFACES 2009 Education Advisory Council.
Read More »
|
By ehise on
6/20/2008 9:31 AM
With the launch of its redesigned website, Wear-Dated® introduces two subscription options - RSS and email - for those who want to stay current on the Wear-Dated brand and its activities in the marketplace.
Read More »
|
By ehise on
6/4/2008 3:03 PM
Recognizing that consumers start the carpet purchase process online, Wear-Dated® has launched a new and improved Wear-Dated Web site to leverage the social web and reflect its award-winning By The Foot marketing campaign.
Read More »
|
By ehise on
5/8/2008 1:00 AM
This spring, Wear-Dated® introduces to Abbey Carpet & Floor, Floors To Go and The Floor Club a new carpet display featuring Royalty Carpet Mill products. The display, a 20-pin rack of Wear-Dated carpet fiber products, will be called “Lifetime by Wear-Dated” in Abbey Carpet & Floor and The Floor Club showrooms and “Enduring by Wear-Dated” in Floors To Go showrooms.
Read More »
|
By ehise on
4/14/2008 1:00 AM
In the next few months, retailers who sell Karastan carpet made with Wear-Dated® carpet fiber are taking advantage of a multi-dealer advertising program. By pooling their resources together, these dealers are buying advertising in 12 major markets and connecting with more consumers than if they each advertised alone.
Read More »
|
By ehise on
3/26/2008 1:00 AM
Wear-Dated® carpet fiber has launched its 2008 color folio. Called A Field Guide to Color, it studies the unique and inspiring interplay between colors.
Read More »
|
By ehise on
3/11/2008 1:00 AM
From March 17 through May 16, 2008, carpet retail salespeople have the opportunity to earn twice the rewards points if they sell a Mohawk residential style carpet made with Wear-Dated® carpet fiber during that time.
Read More »
|
By ehise on
2/26/2008 1:00 AM
Looking for product inspiration for your designer customers? Look no further than Tuftex's Sweet Emotion or Sentiment. Wear-Dated® carpet fiber is pleased to announce that both will be featured during March and April 2008 in ProSource showrooms across the country.
Read More »
|
By ehise on
2/19/2008 1:00 AM
From Jan. 30 through Feb.1, 2008, the floor covering industry assembled in Las Vegas for Surfaces 2008 to learn about new products, gather information, and prepare for the upcoming year in flooring. Wear-Dated®’s products, programs and blog focused on its By The Foot marketing campaign.
Read More »
|
By ehise on
1/25/2008 1:00 AM
Color, style, pattern and texture grace Wear-Dated®’s booth #4054 at Surfaces 2008 in Las Vegas, Nev. Introductions from Karastan, Tuftex, Fabrica, Gulistan, Horizon, Royalty and WundaWeve capture new fashionable looks created with Wear-Dated carpet fiber providing retailers with saleable options to present to discerning consumers.
Read More »
|
By ehise on
1/25/2008 1:00 AM
From Wednesday, Jan. 30, through Friday, Feb. 1, 2008, the flooring industry converges on the Sands Expo and Convention Center in Las Vegas for Surfaces. Representatives from Wear-Dated® carpet fiber are available at booth #4054 to showcase Wear-Dated mill partner products, as well as Wear-Dated’s award-winning By the Foot marketing campaign.
Read More »
|
By ehise on
1/23/2008 1:00 AM
Wear-Dated® proudly introduces a new Web log titled The Carpetology Blog, complementing the brand’s award-winning By the Foot marketing campaign. The blog discusses carpet and flooring from a consumer’s perspective, including information on buying carpet, cleaning carpet, interior design, and generally how carpet enhances the home.
Read More »
|
By ehise on
1/16/2008 1:00 AM
Wear-Dated®’s 2008 retail sales incentive program, Rewards for Life, and Co-Op Advertising and Marketing Funding Program build on the enhancements and momentum created in 2007. Both focus on supporting retailers and retail salespeople as they promote and communicate to consumers the benefits of better, branded carpet.
Read More »
|
By ehise on
1/7/2008 1:00 AM
Wear-Dated® carpet’s director of In-Store Innovation, Christine Whittemore, will present “What Your Register Tape Doesn’t Tell You” at Surfaces 2008, the annual exposition for floor covering professionals.
Read More »
|
By ehise on
12/21/2007 1:00 AM
On Saturday, Dec. 22, the Stanford and Texas Tech men’s basketball teams will compete in the annual O’Reilly Christmas Classic basketball game taking place in the American Airlines Center in Dallas, Texas. This year, however, the game is sponsored in part by local retailer Peek’s Carpet and Tile, a Wear-Dated retailer with six locations in Dallas.
Read More »
|
By ehise on
12/13/2007 1:00 AM
Solutia Inc.®’s Wear-Dated® carpet fiber proudly announces that Tuftex of California has introduced Super Chic carpet made with Solutia’s Wear-Dated fiber, a reinvention of Tuftex’s best-selling Chic to Chic carpet.
Read More »
|
By ehise on
11/27/2007 1:00 AM
Wear-Dated® carpet fiber has strong incentives planned for the Mohawk Floorscapes annual convention taking place Nov. 29 through Dec. 2, 2007, at the JW Marriott Desert Ridge in Phoenix, Ariz.
Read More »
|
By ehise on
10/24/2007 1:00 AM
Flooring The Consumer, an award-winning blog by Wear-Dated® Carpet Fiber’s director of in-store innovation, Christine Whittemore, will participate in the web’s annual Bathroom Blogfest.
Read More »
|
By ehise on
10/3/2007 1:00 AM
From Sept. 22 through Nov. 5, 2007, Wear-Dated® carpet fiber celebrates National Karastan month. Events and seminars will be held in a variety of cities around the country, during which Karastan carpet dealers will offer consumers the lowest prices of the season on Karastan carpet and rugs.
Read More »
|
By ehise on
9/28/2007 1:00 AM
In October, Solutia Inc.’s Wear-Dated® carpet fiber will continue its participation in a Karastan initiative showing consumers how high-quality design can play a role in their homes’ décor even at the very bottom level—the floor. Titled “Decorating from the Floor Up,” it includes consumer events in major U.S. markets.
Read More »
|
By ehise on
9/10/2007 1:00 AM
In October, Solutia Inc.’s Wear-Dated® carpet fiber will continue its participation in a Karastan initiative showing consumers how high-quality design can play a role in their homes’ décor even at the very bottom level—the floor. Titled “Decorating from the Floor Up,” it includes consumer events in major U.S. markets.
Read More »
|
By ehise on
9/5/2007 11:17 AM
Solutia’s two carpet fiber brands, Ultron® and Wear-Dated®, won numerous coveted ADDY awards at local, regional and national competitions for the brands’ 2006 advertising campaigns.
Read More »
|
By ehise on
7/24/2007 1:00 AM
Wear-Dated® Rewards for Life participants will now benefit from expanded options at the new WearDatedRewards.com Web site.
Read More »
|
By ehise on
7/16/2007 1:00 AM
In today’s environmentally conscious world, Wear-Dated® carpet fiber, a division of Solutia Inc. ®, offers customers an opportunity to join the green revolution.
Read More »
|
By ehise on
6/20/2007 1:00 AM
The Wear-Dated® carpet fiber business in Orange County, California, shares B&B Mill Sales’ passion for the Los Angeles Angels of Anaheim (the Anaheim Angels) by sponsoring the team’s home games.
Read More »
|
By ehise on
4/25/2007 1:00 AM
Wear-Dated® carpet fiber is participating in a new Karastan initiative to show consumers that high-quality design can play a role in their homes’ décor beginning at the very bottom level—the floor. Titled “Decorating from the Floor Up,” the initiative includes consumer events in major U.S. markets.
Read More »
|
By ehise on
4/23/2007 1:00 AM
Wear-Dated®’s newly expanded Rewards for Life retail salesperson incentive program offers retailers and retail salespeople added reasons to promote the value of higher-margin branded carpet to the consumer.
Read More »
|
By ehise on
4/18/2007 1:00 AM
Feet are flocking to Wear-Dated® retail stores around the country. As a result of Wear-Dated’s new By The Foot marketing campaign, more customers find themselves walking into stores to buy luscious carpet for their homes.
Read More »
|
By ehise on
4/12/2007 1:00 AM
Stores That Floor, Wear-Dated®’s newly created award, recognizes flooring retailers that are so committed to the consumer’s experience in-store that their stores ‘floor consumers.’
Read More »
|
By ehise on
3/12/2007 1:00 AM
ProSource, one of North America’s largest wholesale flooring resources for trade professionals, announced its newest carpet supplier—Fabrica—during its Winter 2007 convention in Dallas beginning March 3. At the convention, Fabrica introduced three new products, all made with 100 percent premium branded Wear-Dated® BCF nylon 6,6.
Read More »
|
By ehise on
2/27/2007 1:00 AM
Steve Weisberg, president of Crest Wholesale Carpet & Flooring Distributors in Allentown, Pa., recently won a 2007 Pontiac Solstice Roadster convertible in the Wear-Dated®/Mohawk annual car sweepstakes.
Read More »
|
By ehise on
2/19/2007 1:00 AM
During their third Annual Sales Professional Convention, Flooring America and Flooring Canada will offer their retail sales professionals the opportunity to hear Christine Whittemore, Wear-Dated®’s director of in-store innovation, conduct a seminar titled, ”What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.
Read More »
|
By ehise on
2/6/2007 1:00 AM
The Wear-Dated® booth at Surfaces this year will be buzzing with excitement for many reasons. In addition to a wide array of new products, Wear-Dated will be launching a new product extension for the first time since 2003.
Read More »
|
By ehise on
2/6/2007 1:00 AM
The strategic branding initiative between Mohawk, 3M Scotchgard and Wear-Dated® has led to an industry first - the 2007 alignment between the Mohawk, Wear-Dated and Karastan retail sales incentive programs.
Read More »
|
By ehise on
2/6/2007 1:00 AM
Wear-Dated® carpet fiber is pleased to announce its 2007 programs designed to help retailers boost their bottom line. These include the Rewards for Life Retail Sales Incentive Program for retail salespeople and the Wear-Dated Co-Op Advertising and Marketing Funding Program for retailers.
Read More »
|
By ehise on
2/6/2007 1:00 AM
Wear-Dated® carpet fiber will showcase its first new brand extension since 2003 at Surfaces this year. Wear-Dated Natural Nylon combines the superior performance characteristics of Solutia nylon 6,6 with a proprietary insert technology that binds individual fibers together.
Read More »
|
By ehise on
2/1/2007 1:00 AM
Innovations is a product of the alliance formed between Mohawk®, Wear-Dated® and Scotchgard®, and features 19 new products in the Horizon by Mohawk line, including 12 new Frieze and Cable/Shags made with 100% Wear-Dated DuraSoft BCF nylon carpet fiber.
Read More »
|
By ehise on
1/29/2007 1:00 AM
Wear-Dated® carpet fiber puts its best foot forward at Surfaces 2007. The booth (#4758) will showcase a new brand extension, new education and marketing materials and new products across many mills.
Read More »
|
By ehise on
1/23/2007 1:00 AM
Established six months ago, “Flooring The Consumer” – Wear-Dated®’s forum for addressing marketing to women and the consumer retail experience – has wasted no time in establishing itself as a valuable resource for flooring retailers.
Read More »
|
By ehise on
1/15/2007 1:00 AM
Wear-Dated®’s director of In-Store Innovation, Christine Whittemore, will present “Why Amazing Shopping Experiences Matter” at Surfaces 2007, the annual exposition for floor covering professionals.
Read More »
|
By ehise on
12/11/2006 1:00 AM
Wear-Dated® will be stepping into 2007 with a new By The Foot marketing campaign. The new direction in branding will reach retailers, manufacturers and consumers through a variety of channels, including web, point of purchase, advertising, public relations and online communities.
Read More »
|
By ehise on
11/29/2006 1:00 AM
For the first time ever, Solutia Inc. is making its annual color forecast available to Wear-Dated® flooring retailers. The forecasts are designed to present colors anticipated to be popular in the coming years, in an interesting and informative format.
Read More »
|
By ehise on
9/28/2006 1:00 AM
Wear-Dated® is pleased to report that two additional products introduced at the Surfaces 2006 expo are resonating with both retailers and consumers: Currydale and Pleasant Brook, from Gulistan.
Read More »
|
By ehise on
9/22/2006 1:00 AM
Wear-Dated is proud to announce the introduction of two new Wear-Dated styles from Fabrica: Shandur and Nibbana.
Read More »
|