By ehise on
3/26/2008 1:00 AM
Wear-Dated® carpet fiber has launched its 2008 color folio. Called A Field Guide to Color, it studies the unique and inspiring interplay between colors.
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By ehise on
3/11/2008 1:00 AM
From March 17 through May 16, 2008, carpet retail salespeople have the opportunity to earn twice the rewards points if they sell a Mohawk residential style carpet made with Wear-Dated® carpet fiber during that time.
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By ehise on
2/26/2008 1:00 AM
Looking for product inspiration for your designer customers? Look no further than Tuftex's Sweet Emotion or Sentiment. Wear-Dated® carpet fiber is pleased to announce that both will be featured during March and April 2008 in ProSource showrooms across the country.
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By ehise on
2/19/2008 1:00 AM
From Jan. 30 through Feb.1, 2008, the floor covering industry assembled in Las Vegas for Surfaces 2008 to learn about new products, gather information, and prepare for the upcoming year in flooring. Wear-Dated®’s products, programs and blog focused on its By The Foot marketing campaign.
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By ehise on
1/25/2008 1:00 AM
From Wednesday, Jan. 30, through Friday, Feb. 1, 2008, the flooring industry converges on the Sands Expo and Convention Center in Las Vegas for Surfaces. Representatives from Wear-Dated® carpet fiber are available at booth #4054 to showcase Wear-Dated mill partner products, as well as Wear-Dated’s award-winning By the Foot marketing campaign.
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By ehise on
1/25/2008 1:00 AM
Color, style, pattern and texture grace Wear-Dated®’s booth #4054 at Surfaces 2008 in Las Vegas, Nev. Introductions from Karastan, Tuftex, Fabrica, Gulistan, Horizon, Royalty and WundaWeve capture new fashionable looks created with Wear-Dated carpet fiber providing retailers with saleable options to present to discerning consumers.
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By ehise on
1/23/2008 1:00 AM
Wear-Dated® proudly introduces a new Web log titled The Carpetology Blog, complementing the brand’s award-winning By the Foot marketing campaign. The blog discusses carpet and flooring from a consumer’s perspective, including information on buying carpet, cleaning carpet, interior design, and generally how carpet enhances the home.
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By ehise on
1/16/2008 1:00 AM
Wear-Dated®’s 2008 retail sales incentive program, Rewards for Life, and Co-Op Advertising and Marketing Funding Program build on the enhancements and momentum created in 2007. Both focus on supporting retailers and retail salespeople as they promote and communicate to consumers the benefits of better, branded carpet.
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By ehise on
1/7/2008 1:00 AM
Wear-Dated® carpet’s director of In-Store Innovation, Christine Whittemore, will present “What Your Register Tape Doesn’t Tell You” at Surfaces 2008, the annual exposition for floor covering professionals.
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By ehise on
12/21/2007 1:00 AM
On Saturday, Dec. 22, the Stanford and Texas Tech men’s basketball teams will compete in the annual O’Reilly Christmas Classic basketball game taking place in the American Airlines Center in Dallas, Texas. This year, however, the game is sponsored in part by local retailer Peek’s Carpet and Tile, a Wear-Dated retailer with six locations in Dallas.
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By ehise on
12/13/2007 1:00 AM
Solutia Inc.®’s Wear-Dated® carpet fiber proudly announces that Tuftex of California has introduced Super Chic carpet made with Solutia’s Wear-Dated fiber, a reinvention of Tuftex’s best-selling Chic to Chic carpet.
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By ehise on
11/27/2007 1:00 AM
Wear-Dated® carpet fiber has strong incentives planned for the Mohawk Floorscapes annual convention taking place Nov. 29 through Dec. 2, 2007, at the JW Marriott Desert Ridge in Phoenix, Ariz.
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By ehise on
10/24/2007 1:00 AM
Flooring The Consumer, an award-winning blog by Wear-Dated® Carpet Fiber’s director of in-store innovation, Christine Whittemore, will participate in the web’s annual Bathroom Blogfest.
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By ehise on
10/3/2007 1:00 AM
From Sept. 22 through Nov. 5, 2007, Wear-Dated® carpet fiber celebrates National Karastan month. Events and seminars will be held in a variety of cities around the country, during which Karastan carpet dealers will offer consumers the lowest prices of the season on Karastan carpet and rugs.
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By ehise on
9/28/2007 1:00 AM
In October, Solutia Inc.’s Wear-Dated® carpet fiber will continue its participation in a Karastan initiative showing consumers how high-quality design can play a role in their homes’ décor even at the very bottom level—the floor. Titled “Decorating from the Floor Up,” it includes consumer events in major U.S. markets.
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By ehise on
9/10/2007 1:00 AM
In October, Solutia Inc.’s Wear-Dated® carpet fiber will continue its participation in a Karastan initiative showing consumers how high-quality design can play a role in their homes’ décor even at the very bottom level—the floor. Titled “Decorating from the Floor Up,” it includes consumer events in major U.S. markets.
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By ehise on
9/5/2007 11:17 AM
Solutia’s two carpet fiber brands, Ultron® and Wear-Dated®, won numerous coveted ADDY awards at local, regional and national competitions for the brands’ 2006 advertising campaigns.
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By ehise on
7/24/2007 1:00 AM
Wear-Dated® Rewards for Life participants will now benefit from expanded options at the new WearDatedRewards.com Web site.
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By ehise on
7/16/2007 1:00 AM
In today’s environmentally conscious world, Wear-Dated® carpet fiber, a division of Solutia Inc. ®, offers customers an opportunity to join the green revolution.
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By ehise on
6/20/2007 1:00 AM
The Wear-Dated® carpet fiber business in Orange County, California, shares B&B Mill Sales’ passion for the Los Angeles Angels of Anaheim (the Anaheim Angels) by sponsoring the team’s home games.
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By ehise on
4/25/2007 1:00 AM
Wear-Dated® carpet fiber is participating in a new Karastan initiative to show consumers that high-quality design can play a role in their homes’ décor beginning at the very bottom level—the floor. Titled “Decorating from the Floor Up,” the initiative includes consumer events in major U.S. markets.
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By ehise on
4/23/2007 1:00 AM
Wear-Dated®’s newly expanded Rewards for Life retail salesperson incentive program offers retailers and retail salespeople added reasons to promote the value of higher-margin branded carpet to the consumer.
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By ehise on
4/18/2007 1:00 AM
Feet are flocking to Wear-Dated® retail stores around the country. As a result of Wear-Dated’s new By The Foot marketing campaign, more customers find themselves walking into stores to buy luscious carpet for their homes.
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By ehise on
4/12/2007 1:00 AM
Stores That Floor, Wear-Dated®’s newly created award, recognizes flooring retailers that are so committed to the consumer’s experience in-store that their stores ‘floor consumers.’
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By ehise on
3/12/2007 1:00 AM
ProSource, one of North America’s largest wholesale flooring resources for trade professionals, announced its newest carpet supplier—Fabrica—during its Winter 2007 convention in Dallas beginning March 3. At the convention, Fabrica introduced three new products, all made with 100 percent premium branded Wear-Dated® BCF nylon 6,6.
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By ehise on
2/27/2007 1:00 AM
Steve Weisberg, president of Crest Wholesale Carpet & Flooring Distributors in Allentown, Pa., recently won a 2007 Pontiac Solstice Roadster convertible in the Wear-Dated®/Mohawk annual car sweepstakes.
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By ehise on
2/19/2007 1:00 AM
During their third Annual Sales Professional Convention, Flooring America and Flooring Canada will offer their retail sales professionals the opportunity to hear Christine Whittemore, Wear-Dated®’s director of in-store innovation, conduct a seminar titled, ”What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.
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By ehise on
2/6/2007 1:00 AM
The Wear-Dated® booth at Surfaces this year will be buzzing with excitement for many reasons. In addition to a wide array of new products, Wear-Dated will be launching a new product extension for the first time since 2003.
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By ehise on
2/6/2007 1:00 AM
Wear-Dated® carpet fiber will showcase its first new brand extension since 2003 at Surfaces this year. Wear-Dated Natural Nylon combines the superior performance characteristics of Solutia nylon 6,6 with a proprietary insert technology that binds individual fibers together.
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By ehise on
2/6/2007 1:00 AM
Wear-Dated® carpet fiber is pleased to announce its 2007 programs designed to help retailers boost their bottom line. These include the Rewards for Life Retail Sales Incentive Program for retail salespeople and the Wear-Dated Co-Op Advertising and Marketing Funding Program for retailers.
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By ehise on
2/6/2007 1:00 AM
The strategic branding initiative between Mohawk, 3M Scotchgard and Wear-Dated® has led to an industry first - the 2007 alignment between the Mohawk, Wear-Dated and Karastan retail sales incentive programs.
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By ehise on
2/1/2007 1:00 AM
Innovations is a product of the alliance formed between Mohawk®, Wear-Dated® and Scotchgard®, and features 19 new products in the Horizon by Mohawk line, including 12 new Frieze and Cable/Shags made with 100% Wear-Dated DuraSoft BCF nylon carpet fiber.
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By ehise on
1/29/2007 1:00 AM
Wear-Dated® carpet fiber puts its best foot forward at Surfaces 2007. The booth (#4758) will showcase a new brand extension, new education and marketing materials and new products across many mills.
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By ehise on
1/23/2007 1:00 AM
Established six months ago, “Flooring The Consumer” – Wear-Dated®’s forum for addressing marketing to women and the consumer retail experience – has wasted no time in establishing itself as a valuable resource for flooring retailers.
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By ehise on
1/15/2007 1:00 AM
Wear-Dated®’s director of In-Store Innovation, Christine Whittemore, will present “Why Amazing Shopping Experiences Matter” at Surfaces 2007, the annual exposition for floor covering professionals.
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By ehise on
12/11/2006 1:00 AM
Wear-Dated® will be stepping into 2007 with a new By The Foot marketing campaign. The new direction in branding will reach retailers, manufacturers and consumers through a variety of channels, including web, point of purchase, advertising, public relations and online communities.
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By ehise on
11/29/2006 1:00 AM
For the first time ever, Solutia Inc. is making its annual color forecast available to Wear-Dated® flooring retailers. The forecasts are designed to present colors anticipated to be popular in the coming years, in an interesting and informative format.
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By ehise on
9/28/2006 1:00 AM
Wear-Dated® is pleased to report that two additional products introduced at the Surfaces 2006 expo are resonating with both retailers and consumers: Currydale and Pleasant Brook, from Gulistan.
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By ehise on
9/22/2006 1:00 AM
Wear-Dated is proud to announce the introduction of two new Wear-Dated styles from Fabrica: Shandur and Nibbana.
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By ehise on
8/21/2006 1:00 AM
Wear-Dated carpet fiber is pleased to report that two new Wear-Dated products introduced at the Surfaces 2006 expo are making waves in the marketplace. Tivoli and Renata, from C.W. Industries' Vesantri Collection, have reached 500 high-end dealers.
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By ehise on
8/1/2006 1:00 AM
Wear-Dated® has developed a new tool for the flooring industry called “Flooring the Consumer,” a site that consists of a weblog (or blog) that explores the consumer retail experience, identifies best practices, highlights what matters to women, and generally engages the industry in discussion to elevate the flooring purchasing experience for today's consumer.
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By ehise on
5/23/2006 1:00 AM
Three Wear-Dated presentations have now been granted CEU accreditation by the International Interior Design Association (IIDA) for designers and industry flooring professionals.
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By ehise on
5/10/2006 1:00 AM
Wear-Dated® carpet fiber is pleased to be associated with a new Mohawk trade ad featuring the strategic alliance between Mohawk, 3M Scotchgard and Wear-Dated.
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By ehise on
5/8/2006 1:00 AM
Wear-Dated® carpet fiber is proud to announce its partnership with Mohawk in a new consumer advertising campaign.
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By ehise on
2/28/2006 1:00 AM
Under the neon lights and endless energy of Vegas, the New Year looks bright for Wear-Dated® and the future of branded fiber. As expected, new products and new partnerships generated the most buzz at Surfaces 2006, specifically Wear-Dated’s partnership with Mohawk and the dozens of resulting product offerings.
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By ehise on
2/21/2006 1:00 AM
Wear-Dated® carpet fiber proudly announces its sponsorship of the first ever Carpet One Retail Sales Professional Convention (RSPC), taking place Feb. 22-24 in Anaheim, Calif.
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By ehise on
2/21/2006 1:00 AM
At the Carpet One Winter Convention Education Day, Christine Whittemore, Wear-Dated®’s director of in-store innovation, will conduct a seminar titled, "What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.
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By ehise on
2/21/2006 1:00 AM
At the Flooring America/Flooring Canada Winter Convention Education Day, Christine Whittemore, Wear-Dated®’s director of in-store innovation, will conduct a seminar titled, "What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.
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By ehise on
1/18/2006 1:00 AM
New mill partnerships and premium products promise to make the Wear-Dated® space #4758 a hub of excitement at Surfaces 2006. Partnerships with Mohawk, Gulistan, Royalty and Tuftex will bring a wide variety of new offerings to the show floor.
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By ehise on
1/12/2006 1:00 AM
In addition to the new products, programs and marketing initiatives that Wear-Dated® will unveil at Surfaces 2006, the branded retail programs “Best of the Best” and “Demand the Brand” are expected to be among the most exciting and beneficial both to retailers and consumers.
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