Wear-Dated® Rewards for Life participants will now benefit from expanded options at the new WearDatedRewards.com Web site.

In today’s environmentally conscious world, Wear-Dated® carpet fiber, a division of Solutia Inc. ®, offers customers an opportunity to join the green revolution.

The Wear-Dated® carpet fiber business in Orange County, California, shares B&B Mill Sales’ passion for the Los Angeles Angels of Anaheim (the Anaheim Angels) by sponsoring the team’s home games.

Wear-Dated® carpet fiber is participating in a new Karastan initiative to show consumers that high-quality design can play a role in their homes’ décor beginning at the very bottom level—the floor. Titled “Decorating from the Floor Up,” the initiative includes consumer events in major U.S. markets.

Wear-Dated®’s newly expanded Rewards for Life retail salesperson incentive program offers retailers and retail salespeople added reasons to promote the value of higher-margin branded carpet to the consumer.

Feet are flocking to Wear-Dated® retail stores around the country. As a result of Wear-Dated’s new By The Foot marketing campaign, more customers find themselves walking into stores to buy luscious carpet for their homes.

Stores That Floor, Wear-Dated®’s newly created award, recognizes flooring retailers that are so committed to the consumer’s experience in-store that their stores ‘floor consumers.’

ProSource, one of North America’s largest wholesale flooring resources for trade professionals, announced its newest carpet supplier—Fabrica—during its Winter 2007 convention in Dallas beginning March 3. At the convention, Fabrica introduced three new products, all made with 100 percent premium branded Wear-Dated® BCF nylon 6,6.

Steve Weisberg, president of Crest Wholesale Carpet & Flooring Distributors in Allentown, Pa., recently won a 2007 Pontiac Solstice Roadster convertible in the Wear-Dated®/Mohawk annual car sweepstakes.

During their third Annual Sales Professional Convention, Flooring America and Flooring Canada will offer their retail sales professionals the opportunity to hear Christine Whittemore, Wear-Dated®’s director of in-store innovation, conduct a seminar titled, ”What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.

The Wear-Dated® booth at Surfaces this year will be buzzing with excitement for many reasons. In addition to a wide array of new products, Wear-Dated will be launching a new product extension for the first time since 2003.

Wear-Dated® carpet fiber will showcase its first new brand extension since 2003 at Surfaces this year. Wear-Dated Natural Nylon combines the superior performance characteristics of Solutia nylon 6,6 with a proprietary insert technology that binds individual fibers together.

Wear-Dated® carpet fiber is pleased to announce its 2007 programs designed to help retailers boost their bottom line. These include the Rewards for Life Retail Sales Incentive Program for retail salespeople and the Wear-Dated Co-Op Advertising and Marketing Funding Program for retailers.

The strategic branding initiative between Mohawk, 3M Scotchgard and Wear-Dated® has led to an industry first - the 2007 alignment between the Mohawk, Wear-Dated and Karastan retail sales incentive programs.

Innovations is a product of the alliance formed between Mohawk®, Wear-Dated® and Scotchgard®, and features 19 new products in the Horizon by Mohawk line, including 12 new Frieze and Cable/Shags made with 100% Wear-Dated DuraSoft BCF nylon carpet fiber.

Wear-Dated® carpet fiber puts its best foot forward at Surfaces 2007. The booth (#4758) will showcase a new brand extension, new education and marketing materials and new products across many mills.

Established six months ago, “Flooring The Consumer” – Wear-Dated®’s forum for addressing marketing to women and the consumer retail experience – has wasted no time in establishing itself as a valuable resource for flooring retailers.

Wear-Dated®’s director of In-Store Innovation, Christine Whittemore, will present “Why Amazing Shopping Experiences Matter” at Surfaces 2007, the annual exposition for floor covering professionals.

Wear-Dated® will be stepping into 2007 with a new By The Foot marketing campaign. The new direction in branding will reach retailers, manufacturers and consumers through a variety of channels, including web, point of purchase, advertising, public relations and online communities.

For the first time ever, Solutia Inc. is making its annual color forecast available to Wear-Dated® flooring retailers. The forecasts are designed to present colors anticipated to be popular in the coming years, in an interesting and informative format.

Wear-Dated® is pleased to report that two additional products introduced at the Surfaces 2006 expo are resonating with both retailers and consumers: Currydale and Pleasant Brook, from Gulistan.

Wear-Dated is proud to announce the introduction of two new Wear-Dated styles from Fabrica: Shandur and Nibbana.

Wear-Dated carpet fiber is pleased to report that two new Wear-Dated products introduced at the Surfaces 2006 expo are making waves in the marketplace. Tivoli and Renata, from C.W. Industries' Vesantri Collection, have reached 500 high-end dealers.

Wear-Dated® has developed a new tool for the flooring industry called “Flooring the Consumer,” a site that consists of a weblog (or blog) that explores the consumer retail experience, identifies best practices, highlights what matters to women, and generally engages the industry in discussion to elevate the flooring purchasing experience for today's consumer.

Three Wear-Dated presentations have now been granted CEU accreditation by the International Interior Design Association (IIDA) for designers and industry flooring professionals.

Wear-Dated® carpet fiber is pleased to be associated with a new Mohawk trade ad featuring the strategic alliance between Mohawk, 3M Scotchgard and Wear-Dated.

Wear-Dated® carpet fiber is proud to announce its partnership with Mohawk in a new consumer advertising campaign.

Under the neon lights and endless energy of Vegas, the New Year looks bright for Wear-Dated® and the future of branded fiber. As expected, new products and new partnerships generated the most buzz at Surfaces 2006, specifically Wear-Dated’s partnership with Mohawk and the dozens of resulting product offerings.

Wear-Dated® carpet fiber proudly announces its sponsorship of the first ever Carpet One Retail Sales Professional Convention (RSPC), taking place Feb. 22-24 in Anaheim, Calif.

At the Carpet One Winter Convention Education Day, Christine Whittemore, Wear-Dated®’s director of in-store innovation, will conduct a seminar titled, "What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.

At the Flooring America/Flooring Canada Winter Convention Education Day, Christine Whittemore, Wear-Dated®’s director of in-store innovation, will conduct a seminar titled, "What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.

New mill partnerships and premium products promise to make the Wear-Dated® space #4758 a hub of excitement at Surfaces 2006. Partnerships with Mohawk, Gulistan, Royalty and Tuftex will bring a wide variety of new offerings to the show floor.

In addition to the new products, programs and marketing initiatives that Wear-Dated® will unveil at Surfaces 2006, the branded retail programs “Best of the Best” and “Demand the Brand” are expected to be among the most exciting and beneficial both to retailers and consumers.

The best brands in carpet will be showcased at the Wear-Dated® booth, #4758 at Surfaces 2006, the annual exposition for floor covering professionals.

Surfaces 2006, the annual exposition for floor covering professionals, will be the first stop for Wear-Dated®’s new product development tool, “Road Show 06.”

Wear-Dated®’s director of In-Store Innovation, Christine Whittemore, will present “Appealing to Different Consumer Segments by Creating Amazing Buying Experiences” at Surfaces 2006, the annual exposition for floor covering professionals.

The Wear-Dated carpet fiber business of Solutia Inc. announces a strategic branding initiative with two of the other leading brands in the carpet industry: Mohawk Industries and 3M Scotchgard.