By Christine on
6/27/2008 7:49 AM
This week, we issued a press release on Wear-Dated's involvement in the Surfaces Education Advisory Board.
Posts to The Carpetology Blog include an addition to the Wear-Dated website guide, a tale of renewed carpet appreciation and an unexpected media discovery [hint, it's called 'Carpet Bros.'].
If you're in interested in our series about Women in Flooring, we have a new installment.
Finally, WFCA's FloorTalk! refers to The Carpetology Blog in a series on carpet cushion.
For links and more details, READ MORE!
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By ehise on
6/26/2008 1:42 PM
Wear-Dated® is proud to announce that Christine Whittemore, Wear-Dated director of in-store innovation, has been invited to join the SURFACES 2009 Education Advisory Council.
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By Christine on
6/20/2008 9:11 AM
On the website this week, we have started to list Wear-Dated carpet fiber promotions - you know, sales events and special carpet promotions - taking place at retailers around the country.
We have added a new topic category in the Carpetology section of the Newsroom, posted a press release describing our Newsroom subscription options, enhanced the media contacts section of the Newsroom and posted to The Carpetology Blog.
For links & more details, READ MORE!
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By Christine on
6/20/2008 4:31 AM
Now through July 13th, 2008, Lewis Floor & Home in Northbrook and Fullerton, IL is hosting a Grand Summer Sale Event on Fabrica carpet and rugs.
READ MORE for information about the sale event, including a copy and details on the products and the store's two locations.
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By ehise on
6/20/2008 9:31 AM
With the launch of its redesigned website, Wear-Dated® introduces two subscription options - RSS and email - for those who want to stay current on the Wear-Dated brand and its activities in the marketplace.
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By Christine on
6/19/2008 10:36 AM
During the month of June 2008, Carpet One Floor & Home in Rochester, MN has a terrific promotion going on!
More specifically:
- Everything in the store is on sale [including Wear-Dated products]
- Pay no interest until 2011!
READ MORE for more information about the promotion, including a copy, and details on the store's two locations.
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By Christine on
6/13/2008 8:44 AM
This week was hectic with happenings at NeoCon 2008 in Chicago. Mostly for our Ultron carpet fiber brand, but the trends, concepts and ideas rapidly make their way to the residential side of the carpet business.
However, the website remains front-and-center with articles in Flooring The Consumer and The Carpetology Blog.
For links & more details, READ MORE!
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By Christine on
6/6/2008 8:40 AM
The website has launched and we are thrilled to pieces...
From the Carpetology Blog, we have a new installment of 'A Foot's Perspective', and fun with Sex and the City's Pink Carpet.
Oh, and would you join us on Facebook?
For links and details, READ MORE!
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By ehise on
6/4/2008 3:03 PM
Recognizing that consumers start the carpet purchase process online, Wear-Dated® has launched a new and improved Wear-Dated Web site to leverage the social web and reflect its award-winning By The Foot marketing campaign.
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By Christine on
5/30/2008 9:04 PM
What's New for 5/30/08....
We've been adding to the Wear-Dated timeline, and posted an article about vacuuming on The Carpetology Blog. The really big, big news is that the Wear-Dated website is live!
For links and details, READ MORE!
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By Christine on
5/23/2008 9:40 AM
What's New - 5/23/08: New developments on the website [i.e., a really cool new link] and on The Carpetology Blog. For links and details, READ MORE!
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By Christine on
5/8/2008 5:58 AM
Visit our Wear-Dated Carpetology™ Blog for thoughts, ideas, resources and links relating to all things carpet. You can add your voice to postings and let us know in the comments what else might bring value to you and your carpeted world.
Here we provide background on The Carpetology Blog, and also explain how we've organized the Newsroom articles that relate to The Carpetology Blog.
[Note: the date above won't change although we are adding stories regularly...]
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By ehise on
5/8/2008 1:00 AM
This spring, Wear-Dated® introduces to Abbey Carpet & Floor, Floors To Go and The Floor Club a new carpet display featuring Royalty Carpet Mill products. The display, a 20-pin rack of Wear-Dated carpet fiber products, will be called “Lifetime by Wear-Dated” in Abbey Carpet & Floor and The Floor Club showrooms and “Enduring by Wear-Dated” in Floors To Go showrooms.
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By Christine on
4/30/2008 10:31 AM
We like to showcase retailers who do do exciting things in their stores. We find that the reason behind the excitement is that they are truly passionate about the business of flooring and the business of fashion.
To learn more, please READ MORE!
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By Christine on
4/29/2008 6:23 AM
Carpet is Fashion. Carpet is color, texture, pattern... all inspired by color and fashion trends. Here, we list links to articles that discuss color and fashion trends, and the 2008 Color Folio forecast titled A Field Guide to Color.
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By Christine on
4/23/2008 11:15 PM
The Women of Wear-Dated share with you in a video series "a foot's perspective" of life, beauty, and carpet. In this series, we look at the world [hotels, rooms, outdoors, airports...] differently.
New installments are released every other Wednesday, and cover a wide range of carpet-related subjects.
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By ehise on
4/14/2008 1:00 AM
In the next few months, retailers who sell Karastan carpet made with Wear-Dated® carpet fiber are taking advantage of a multi-dealer advertising program. By pooling their resources together, these dealers are buying advertising in 12 major markets and connecting with more consumers than if they each advertised alone.
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By Christine on
3/31/2008 9:32 AM
Believe it or not - Carpet represents a rich source of wonderful stories. Here we list brief summaries and links to Carpetology stories that cite Carpet in the News. Some may surprise, some may delight, some will definitely inspire and others, simply amaze!
Some of these stories also touch on the benefits that carpets adds to living, learning and relaxing.
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By ehise on
3/26/2008 1:00 AM
Wear-Dated® carpet fiber has launched its 2008 color folio. Called A Field Guide to Color, it studies the unique and inspiring interplay between colors.
Read More »
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By Christine on
3/19/2008 8:34 AM
Carpet is fashion. Oftentimes, it's hard to get the latest information about the latest carpet style trends, or even to get up close and personal with exciting classic styles that are available.
These links will take you to stories that describe different carpet styles, showcase new Wear-Dated carpet fiber product introductions, and generally offer information about carpet trends.
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By ehise on
3/11/2008 1:00 AM
From March 17 through May 16, 2008, carpet retail salespeople have the opportunity to earn twice the rewards points if they sell a Mohawk residential style carpet made with Wear-Dated® carpet fiber during that time.
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By Christine on
3/7/2008 12:22 PM
We are fully aware of how confusing the carpet buying process can be, not to mention the installation process. Here, we list links to articles about buying carpet, and how to be prepared for when carpet gets installed in your house.
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By ehise on
2/26/2008 1:00 AM
Looking for product inspiration for your designer customers? Look no further than Tuftex's Sweet Emotion or Sentiment. Wear-Dated® carpet fiber is pleased to announce that both will be featured during March and April 2008 in ProSource showrooms across the country.
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By ehise on
2/19/2008 1:00 AM
From Jan. 30 through Feb.1, 2008, the floor covering industry assembled in Las Vegas for Surfaces 2008 to learn about new products, gather information, and prepare for the upcoming year in flooring. Wear-Dated®’s products, programs and blog focused on its By The Foot marketing campaign.
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By Christine on
1/28/2008 8:11 AM
We like to report on Wear-Dated news and happenings, providing more perspective or background than a press release might. These links will take you to stories about Surfaces, our brands, and our marketing campaigns.
This is also where you will find The Carpetology Wear-Dated Website Guide.
Read More »
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By Christine on
1/25/2008 4:04 PM
Wear-Dated Takes Step in a New Direction with "BY THE FOOT" Campaign.
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By ehise on
1/25/2008 1:00 AM
From Wednesday, Jan. 30, through Friday, Feb. 1, 2008, the flooring industry converges on the Sands Expo and Convention Center in Las Vegas for Surfaces. Representatives from Wear-Dated® carpet fiber are available at booth #4054 to showcase Wear-Dated mill partner products, as well as Wear-Dated’s award-winning By the Foot marketing campaign.
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By ehise on
1/25/2008 1:00 AM
Color, style, pattern and texture grace Wear-Dated®’s booth #4054 at Surfaces 2008 in Las Vegas, Nev. Introductions from Karastan, Tuftex, Fabrica, Gulistan, Horizon, Royalty and WundaWeve capture new fashionable looks created with Wear-Dated carpet fiber providing retailers with saleable options to present to discerning consumers.
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By ehise on
1/23/2008 1:00 AM
Wear-Dated® proudly introduces a new Web log titled The Carpetology Blog, complementing the brand’s award-winning By the Foot marketing campaign. The blog discusses carpet and flooring from a consumer’s perspective, including information on buying carpet, cleaning carpet, interior design, and generally how carpet enhances the home.
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By ehise on
1/16/2008 1:00 AM
Wear-Dated®’s 2008 retail sales incentive program, Rewards for Life, and Co-Op Advertising and Marketing Funding Program build on the enhancements and momentum created in 2007. Both focus on supporting retailers and retail salespeople as they promote and communicate to consumers the benefits of better, branded carpet.
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By Christine on
1/11/2008 7:45 AM
Knowing how best to care for carpet can make the world of difference for Beauty, Life and Carpet. The first, and easiest, is vacuuming. But there are other tips, too. Here we list links to those articles that provide advice and perspective on what to do for carpet care.
Our newest series is titled "Annette's Carpet Corner" and shares Annette's wisdom and knowledge about all things relating to carpet care and maintenance.
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By Christine on
1/9/2008 6:44 AM
Design Inspiration can come from a multitude of directions: carpet designers, interior designers, movies, something personal, a piece of artwork, history... Here, we include links to articles about design inspiration and to articles offering advice on how to apply that design inspiration to inspire your own home design.
Our newest series on The Carpetology Blog is "Design Reviews From the Floor Up" a monthly feature that looks at design-focused websites and blogs.
For details and links, READ MORE!
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By ehise on
1/7/2008 1:00 AM
Wear-Dated® carpet’s director of In-Store Innovation, Christine Whittemore, will present “What Your Register Tape Doesn’t Tell You” at Surfaces 2008, the annual exposition for floor covering professionals.
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By ehise on
12/21/2007 1:00 AM
On Saturday, Dec. 22, the Stanford and Texas Tech men’s basketball teams will compete in the annual O’Reilly Christmas Classic basketball game taking place in the American Airlines Center in Dallas, Texas. This year, however, the game is sponsored in part by local retailer Peek’s Carpet and Tile, a Wear-Dated retailer with six locations in Dallas.
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By ehise on
12/13/2007 1:00 AM
Solutia Inc.®’s Wear-Dated® carpet fiber proudly announces that Tuftex of California has introduced Super Chic carpet made with Solutia’s Wear-Dated fiber, a reinvention of Tuftex’s best-selling Chic to Chic carpet.
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By ehise on
11/27/2007 1:00 AM
Wear-Dated® carpet fiber has strong incentives planned for the Mohawk Floorscapes annual convention taking place Nov. 29 through Dec. 2, 2007, at the JW Marriott Desert Ridge in Phoenix, Ariz.
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By ehise on
10/24/2007 1:00 AM
Flooring The Consumer, an award-winning blog by Wear-Dated® Carpet Fiber’s director of in-store innovation, Christine Whittemore, will participate in the web’s annual Bathroom Blogfest.
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By ehise on
10/3/2007 1:00 AM
From Sept. 22 through Nov. 5, 2007, Wear-Dated® carpet fiber celebrates National Karastan month. Events and seminars will be held in a variety of cities around the country, during which Karastan carpet dealers will offer consumers the lowest prices of the season on Karastan carpet and rugs.
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By ehise on
9/28/2007 1:00 AM
In October, Solutia Inc.’s Wear-Dated® carpet fiber will continue its participation in a Karastan initiative showing consumers how high-quality design can play a role in their homes’ décor even at the very bottom level—the floor. Titled “Decorating from the Floor Up,” it includes consumer events in major U.S. markets.
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By ehise on
9/10/2007 1:00 AM
In October, Solutia Inc.’s Wear-Dated® carpet fiber will continue its participation in a Karastan initiative showing consumers how high-quality design can play a role in their homes’ décor even at the very bottom level—the floor. Titled “Decorating from the Floor Up,” it includes consumer events in major U.S. markets.
Read More »
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By ehise on
9/5/2007 11:17 AM
Solutia’s two carpet fiber brands, Ultron® and Wear-Dated®, won numerous coveted ADDY awards at local, regional and national competitions for the brands’ 2006 advertising campaigns.
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By ehise on
7/24/2007 1:00 AM
Wear-Dated® Rewards for Life participants will now benefit from expanded options at the new WearDatedRewards.com Web site.
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By ehise on
7/16/2007 1:00 AM
In today’s environmentally conscious world, Wear-Dated® carpet fiber, a division of Solutia Inc. ®, offers customers an opportunity to join the green revolution.
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