Wear-Dated® will be stepping into 2007 with a new By The Foot marketing campaign. The new direction in branding will reach retailers, manufacturers and consumers through a variety of channels, including web, point of purchase, advertising, public relations and online communities.

For the first time ever, Solutia Inc. is making its annual color forecast available to Wear-Dated® flooring retailers. The forecasts are designed to present colors anticipated to be popular in the coming years, in an interesting and informative format.

Wear-Dated® is pleased to report that two additional products introduced at the Surfaces 2006 expo are resonating with both retailers and consumers: Currydale and Pleasant Brook, from Gulistan.

Wear-Dated is proud to announce the introduction of two new Wear-Dated styles from Fabrica: Shandur and Nibbana.

Wear-Dated carpet fiber is pleased to report that two new Wear-Dated products introduced at the Surfaces 2006 expo are making waves in the marketplace. Tivoli and Renata, from C.W. Industries' Vesantri Collection, have reached 500 high-end dealers.

Wear-Dated® has developed a new tool for the flooring industry called “Flooring the Consumer,” a site that consists of a weblog (or blog) that explores the consumer retail experience, identifies best practices, highlights what matters to women, and generally engages the industry in discussion to elevate the flooring purchasing experience for today's consumer.

Three Wear-Dated presentations have now been granted CEU accreditation by the International Interior Design Association (IIDA) for designers and industry flooring professionals.

Wear-Dated® carpet fiber is pleased to be associated with a new Mohawk trade ad featuring the strategic alliance between Mohawk, 3M Scotchgard and Wear-Dated.

Wear-Dated® carpet fiber is proud to announce its partnership with Mohawk in a new consumer advertising campaign.

Under the neon lights and endless energy of Vegas, the New Year looks bright for Wear-Dated® and the future of branded fiber. As expected, new products and new partnerships generated the most buzz at Surfaces 2006, specifically Wear-Dated’s partnership with Mohawk and the dozens of resulting product offerings.

At the Flooring America/Flooring Canada Winter Convention Education Day, Christine Whittemore, Wear-Dated®’s director of in-store innovation, will conduct a seminar titled, "What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.

At the Carpet One Winter Convention Education Day, Christine Whittemore, Wear-Dated®’s director of in-store innovation, will conduct a seminar titled, "What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.

Wear-Dated® carpet fiber proudly announces its sponsorship of the first ever Carpet One Retail Sales Professional Convention (RSPC), taking place Feb. 22-24 in Anaheim, Calif.

New mill partnerships and premium products promise to make the Wear-Dated® space #4758 a hub of excitement at Surfaces 2006. Partnerships with Mohawk, Gulistan, Royalty and Tuftex will bring a wide variety of new offerings to the show floor.

In addition to the new products, programs and marketing initiatives that Wear-Dated® will unveil at Surfaces 2006, the branded retail programs “Best of the Best” and “Demand the Brand” are expected to be among the most exciting and beneficial both to retailers and consumers.

Wear-Dated®’s director of In-Store Innovation, Christine Whittemore, will present “Appealing to Different Consumer Segments by Creating Amazing Buying Experiences” at Surfaces 2006, the annual exposition for floor covering professionals.

The best brands in carpet will be showcased at the Wear-Dated® booth, #4758 at Surfaces 2006, the annual exposition for floor covering professionals.

Surfaces 2006, the annual exposition for floor covering professionals, will be the first stop for Wear-Dated®’s new product development tool, “Road Show 06.”

The Wear-Dated carpet fiber business of Solutia Inc. announces a strategic branding initiative with two of the other leading brands in the carpet industry: Mohawk Industries and 3M Scotchgard.