By Christine Whittemore on
4/24/2008 10:19 AM
Since 1980, Solutia [although we were part of Monsanto at the time] has worked hard in pursuit of new carpet fiber innovation.
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By Christine Whittemore on
12/27/2007 6:29 AM
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By Christine Whittemore on
2/6/2007 7:59 AM
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By Christine Whittemore on
12/11/2006 9:25 AM
We talk a great deal about By The Foot. It's the inspiration behind this website, The Carpetology Blog, and all of our marketing materials. It's quirky, it's fun and it generates a great deal of conversation - about carpet, about life, and about beauty.
This is when it started!
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By Christine Whittemore on
6/28/2006 9:16 AM
In 2006, Wear-Dated sponsored the Ryka Iron Girl event series with 8 events across the country.
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By Christine Whittemore on
12/6/2005 4:45 AM
On 12/6/2005,Solutia’s Wear-Dated® Carpet Fiber Business Announced a Strategic Branding Initiative with Mohawk Industries and 3M Scotchgard. Big news as this initiative with Mohawk® Industries and 3M Scotchgard® meant the combination of three very strong brands.
The following trade ad promoted the event.
If you READ MORE, you can see a larger version of the trade ad.
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By Christine Whittemore on
10/15/2005 9:13 AM
In 2005, Wear-Dated sponsored the Ford IronMan World Championships and the inaugural Iron Girl series.
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By Christine Whittemore on
6/11/2004 9:03 AM
The Experience IronMan Tour took place the summer of 2004, starting in Minneapolis, MN and traveling to 18 major running and cycling races across the Midwest and East. Wear-Dated, as the durable fiber, was a major sponsor of the tour.
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By Christine Whittemore on
10/15/2003 8:58 AM
IronMan and durability are synonymous. What better way, then, to showcase the durability of Wear-Dated carpet fiber than by taking part in the IronMan Triathlon World Championship.
For details, READ MORE!
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By Christine Whittemore on
6/12/2003 5:55 AM
This is the story of Matt Livingston who, by August 6, 2003, walked the equivalent of around the world to test the durability of carpet.
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By Christine Whittemore on
10/9/2002 7:38 AM
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By Christine Whittemore on
10/9/2002 7:17 AM
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By Christine Whittemore on
8/27/2002 5:09 AM
   
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By Christine Whittemore on
8/26/2002 6:00 AM
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By Christine Whittemore on
5/1/1994 3:57 AM
Monsanto launched a 'celebrities' campaign for Wear-Dated in 1994. These spokespeople would say "You don't have to be an expert to select the right carpet because... Wear-Dated - it's all you need to know!"
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By Christine Whittemore on
9/1/1992 3:17 AM
Do you remember the sitcom Designing Women which aired from 1986 to 1993? Well, in September 1992, we launched the Wear-Dated Designing Women campaign, with the positioning of "If we're not standing behind it, you shouldn't be standing on it."
Learn more about the campaign elements.
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By Christine Whittemore on
5/27/1980 5:47 AM
The Wear-Dated brand was introduced to carpet in 1980.
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By Christine Whittemore on
5/27/1962 5:10 AM
Here follows the story of how Wear-Dated began back in 1962...
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