With Mohawk Industries purchasing the Wear-Dated brand, change is afoot as it relates to thenew Wear-Dated organization.  Some faces remain, but many new ones will be joining the organization.

Please stay tuned!

Mohawk is a leading supplier of flooring for both residential and commercial applications.

For more information about Wear-Dated and Mohawk, please contact Nicki Osborn at 706-272-4961 or nicki_osborn@mohawkind.com.

On January 30, 2009, Mohawk announced that it has purchased the Wear-Dated brand from Solutia.

Please, read more.

Thank you for spending time on the Wear-Dated website and in the Newsroom.  In this section, we detail our policy about comments and interaction.

We take seriously all things carpet.  Including providing information that will make learning about carpet, selecting carpet, buying carpet and caring for carpet easier.  We welcome your ideas on how to improve the quality of the information on this website.

We offer two options for subscribing to Wear-Dated News & Events:  RSS and e-mail.  This is separate from the process of registering for the overall Wear-Dated website.

Despite our exit from the upholstery fabric business, we will honor all valid Wear-Dated® Upholstery warranty claims on furniture sold to a consumer with a retail sale date of September 15, 2005 or earlier, for the full length of the applicable warranty period (i.e., 2 or 5 years, depending on the fabric).

Be sure to visit The Wear-Dated Carpetology Blog -- our place for all things carpet related... thoughts, ideas, resources and links. Read More »

Since 1980, Solutia [although we were part of Monsanto at the time] has worked hard in pursuit of new carpet fiber innovation.

To learn more about Wear-Dated, visit the pages listed below. They will help to explain what makes Wear-Dated® special and how it delivers carpet with Comfort, Beauty and Durability.

Corporate social responsibility represents an ongoing concern in today’s environmentally conscious world. Wear-Dated® carpet fiber takes this reponsibility seriously – in terms of environmentally-ethical manufacturing processes and having available fiber products with recycled content.

We talk a great deal about By The Foot.  It's the inspiration behind this website, The Carpetology Blog, and all of our marketing materials.  It's quirky, it's fun and it generates a great deal of conversation - about carpet, about life, and about beauty.

This is when it started!

In 2006, Wear-Dated sponsored the Ryka Iron Girl event series with 8 events across the country.

On 12/6/2005,Solutia’s Wear-Dated® Carpet Fiber Business Announced a Strategic Branding Initiative with Mohawk Industries and 3M Scotchgard.  Big news as this initiative with Mohawk® Industries and 3M Scotchgard® meant the combination of three very strong brands.

The following trade ad promoted the event.

If you READ MORE, you can see a larger version of the trade ad.

In 2005, Wear-Dated sponsored the Ford IronMan World Championships and the inaugural Iron Girl series.

The Experience IronMan Tour took place the summer of 2004, starting in Minneapolis, MN and traveling to 18 major running and cycling races across the Midwest and East.  Wear-Dated, as the durable fiber, was a major sponsor of the tour.

IronMan and durability are synonymous.  What better way, then, to showcase the durability of Wear-Dated carpet fiber than by taking part in the IronMan Triathlon World Championship.

For details, READ MORE!

This is the story of Matt Livingston who, by August 6, 2003, walked the equivalent of around the world to test the durability of carpet.

Monsanto launched a 'celebrities' campaign for Wear-Dated in 1994.  These spokespeople would say "You don't have to be an expert to select the right carpet because... Wear-Dated - it's all you need to know!"

Do you remember the sitcom Designing Women which aired from 1986 to 1993?  Well, in September 1992, we launched the Wear-Dated Designing Women campaign, with the positioning of "If we're not standing behind it, you shouldn't be standing on it."

Learn more about the campaign elements.

The Wear-Dated brand was introduced to carpet in 1980.

Here follows the story of how Wear-Dated began back in 1962...