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By Christine on
9/29/2008 6:04 AM
Welcome to this issue of the Wear-Dated e-Newsletter.
With Fall officially underway, we can now look forward to cozy times ahead at home. To that end, we offer carpet style suggestions, carpet care and buying tips as well as web leads for you to consider. By the way, have you noticed how carpet style trends are making the news?
We wish you endless Beauty, Comfort and Durability!
~The Women of Wear-Dated
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By Christine on
9/26/2008 8:25 AM
If you're in the market for carpet, then do visit Karastan dealers. It's National Karastan Month and you're sure to find beautiful carpet styles -- including many made with Wear-Dated carpet fiber -- at your local retailer. Take Home Valu in Minnesota...
Carpet is 'On a roll' as reported in the Baltimore-Sun. Learn more about this recent article in The Carpetology Blog.
We have a new installment of A Foot's Perspective with trend information from Maison & Objet, a summary of all of the element of the Field Guide to Color 2008 Color Folio forecast, and a story about the FCIF - the Floor Covering Industry Foundation.
We announced enhancements to the Wear-Dated Rewards For Life program, and added to the Wear-Dated timeline.
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By Christine on
9/25/2008 3:39 AM
Now, through October 31, 2008 visit Home Valu Interiors for National Karastan Month, with four beautiful showrooms in Bloomington, Fridley, Minnetonka and Inver Grove Heights, Minnesota.
For details, links and a copy of the flyer, READ MORE!
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By ehise on
9/24/2008 3:59 PM
If you’ve visited WearDatedRewards.com recently, you’ve noticed a few colorful changes. To help make our visitors’ online experiences better, we’ve cleaned up the site, updating the content and adding bold graphics. And, best of all, we’ve broadened the award options available to members. Now, you can exchange your points for even more rewards.
Learn more by clicking the button below.
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By Christine on
9/19/2008 8:44 AM
This week we presented at Atlanta Flooring Design Center in Suwanee, GA.
Our latest press release describes an exciting and inspiring new collection called "Inspired Luxury" from Karastan.
The Carpetology Blog asks you to vote for us in the Forrester Groundswell Awards, and you might enjoy two Bud Light advertisements. Hint: there's a connection to carpet!
For details and links, please READ MORE!
Thanks.
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By ehise on
9/16/2008 3:40 PM
Karastan®’s newly introduced Inspired Luxury display, which includes styles made with Wear-Dated carpet fiber, promotes luxury, selection and customization to consumers.
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By Christine on
9/12/2008 7:44 AM
There's a flooring promotion taking place this weekend at Rusmur Floors in the Ohio/Pennsylvania area. Have you checked out the details?
The Carpetology Blog features another episode of A Foot's Perspective with an interesting way of combining two different carpet styles to create an elegant statement of style. You'll learn about a Tailored Frieze or Casual Texture carpet style - Palm Vista - that is getting a fantastic reaction from consumers and retailers around the country. We've posted the last installment in Color Around the World...
On the Ultron carpet fiber side, we issued press releases about a newly introduced collection from Cadence by Clayton Miller featuring Ultron StainGuard carpet fiber, and about the Doc Award Competition judging...
For all those having to deal with Hurricane Ike, we wish you good luck!
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By Christine on
9/9/2008 4:32 AM
For two days only, September 13 and 14, 2008, Rusmur Floors Carpet One Floor & Home will be holding a Giant Warehouse Flooring Sale.
Head on over to check it out!
For details and links, READ MORE!
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By Christine on
9/5/2008 3:48 PM
Welcome back from Labor Day weekend!
We're very pleased to announce that Wear-Dated has submitted an entry for The Carpetology Blog to the 2008 Forrester Groundswell Awards.
On The Carpetology Blog this week, we announce the winner of the Red Carpet Reporter Contest, discuss the benefits of carpet in educational environments, and share with you an inspiring discussion about Invision's Altered Elements carpet collection [made with Ultron Nylon 6,6 carpet fiber].
Listen to our recent interview on FloorDaily.net describing The Carpetology Blog.
Finally, if you have any Wear-Dated photos, consider joining our Flickr.com Wear-Dated group and sharing your photos.
For links and details, READ MORE!
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By ehise on
9/2/2008 3:36 PM
Wear-Dated® is proud to announce that it has entered its Web log, The Carpetology Blog, into the Forrester Groundswell Awards for 2008 in the ‘talking’ category.
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By Christine on
8/29/2008 8:28 AM
This week, we launched our inaugural Wear-Dated newsletter, with useful tips on how to handle unwanted BBQ stains...
We've added to the Wear-Dated timeline.
On The Carpetology Blog, we've posted highlights about the Beijing Olympics and the 2008 Brussels Flower Carpet, added a new episode of A Foot's Perspective, and whet your appetite for the Fall issue of Fabulous Floors Magazine.
Happy Labor Day Weekend, too!
For details and links, please....
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By Christine on
8/25/2008 2:21 AM
Welcome to the inaugural issue of the Wear-Dated e-newsletter where we share with you highlights from the Wear-Dated website.
Please do let us know what you like and what you don't like, and if something's missing that you wished were here. Have a terrific rest of the summer and thank you for subscribing!
~The Women of Wear-Dated
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By ehise on
8/22/2008 10:48 AM
Wear-Dated® carpet’s director of In-Store Innovation, Christine Whittemore, will present “What Your Register Tape Doesn’t Tell You” at the Suwanee, Ga., Showroom of the Atlanta Flooring Design Center on September 17, 2008, at 7:30 a.m.
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By Christine on
8/22/2008 9:38 AM
As announced in a press release, we will be sharing one of our retail experience presentations in Suwanee, GA on Sept. 17, 2008. This one is titled "What Your Register Tape Doesn't Tell You."
We hope you are keeping up with the Red Carpet Reporter contest. Our favorite - Franchesca - is a finalist and we hope she wins.
Do check out the Summer 08 issue of Fabulous Floors Magazine! It discusses carpet style trends and showcases beautiful carpet examples....
The Carpetology Blog inaugurates a new monthly series on design and there's carpet in the news.
For links and details, please READ MORE!
[We're also activating ourselves on Technorati via Technorati Pr
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By Christine on
8/15/2008 8:32 AM
Check out The Carpetology Blog where we offer up-close-and-personal details on that wonderful hot pink carpet you see on the home page of Wear-Dated. [It's a definite must have!]
Have you considered carpet for camping? What about for your cubicle?
Please, before you buy carpet, do download our 'Show Me' sheet.
For links and details, please READ MORE!
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By Christine on
8/8/2008 9:03 AM
Have you checked us out on Flickr? We uploaded photos from the Thom Filicia Decorating From The Floor Up 2008 Tour, as well as from some of the trade shows we attend.
The 2008 Beijing Summer Olympics begin today. Do you know that carpet plays a role? Read about it in The Carpetology Blog, where we also share inspiration from the recent NeoCon show in Chicago and explain 'What is Wear-Dated.'
If you visit The Carpetology Blog, you may be asked to participate in a random survey. We appreciate your help as your answers will help us improve.
We've done the same at Flooring The Consumer. By the way, if you are intrigued with color, there's a post there that might interest you!
You'll also find news relating to our Ultron Carpet Fiber.
For links and details,
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By Christine on
8/1/2008 9:26 AM
FloorTalk!'s Shannon Bilby interviewed us about Wear-Dated.
We shared a presentation about What Women Want... with the folks at Avalon.
This week's entries to The Carpetology Blog include a new episode of A Foot's Perspective, a story about the largest carpet in the world, and installment #3 to The Carpetology Buying Guide.
For details and links, READ MORE!
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By Christine on
8/1/2008 4:06 AM
Back at the beginning of July, we announced the July 2008 Flooring America Promotion "Wall to Wall Carpet & Flooring Clearance."
We just learned that All My Heart, Top Left and Lake Winnipeg - all three carpet styles made with Wear-Dated carpet fiber - will continue to be promoted in-store during the month of August.
For details and links, read more!
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By Christine on
7/25/2008 8:34 AM
We're still in Nashville - for a few more hours. The Flooring America and Carpet One Floor & Home Summer conventions are over. You should have seen our pink carpet! It was magnificent, and a great counterpoint to our Education Day sessions [they went well].
This week's entries to The Carpetology Blog relate to color [Yellow Around The World], biomimicry, and an opportunity to be a Red Carpet Reporter. Did you make the deadline? We also posted about home trends in Flooring The Consumer.
For links & more details, Read More!
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By Christine on
7/18/2008 10:20 AM
Will you be attending Carpet One Floor & Home's Summer convention in Nashville, TN? If yes, we have Education Day sessions as announced in our recent press release.
This week's entries to The Carpetology Blog relate to the website and a carpet related Red Carpet event [hint: it has to to with Karastan and The Joyful Heart Foundation]. There's also a new episode of A Foot's Perspective!
We also contributed to the newly relaunched TalkFloor blog.
Have you seen our Facebook Wear-Dated Tip for Week 2?
For links & more details, READ MORE!
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By ehise on
7/14/2008 8:57 AM
On Tuesday, July 22, 2008, Wear-Dated’s® Christine B. Whittemore, director of in-store innovation, presents Color Me Beautiful: Let Color be Your Guide to Sales Success at Carpet One Floor & Home’s Summer Convention Education Day.
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By Christine on
7/11/2008 11:03 AM
We hope those of you in the U.S. spent a wonderful, happy and safe July 4th Holiday!
This week, we added entries to The Carpetology Blog to provide more information relating to last week's promotion with Flooring America. There's also a fun story about a special carpet event coming up in August....
For links & more details, READ MORE!
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By Christine on
7/3/2008 8:45 AM
First, we wish those of you in the U.S. a wonderful, happy and safe July 4th Holiday!
On the website this week, we added information in the Warranty & Care pages.
Look for a press release on our promotion with Flooring America, with more details in Wear-Dated carpet fiber promotions.
We also include this week's The Carpetology Blog references.
For links & more details, READ MORE!
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By Christine on
6/30/2008 8:38 AM
During the month of July 2008, Flooring America stores around the country will be promoting carpet and flooring products in their "Wall to Wall Carpet & Flooring Clearance" event.
The promotion features two products made with Wear-Dated carpet fiber: Lake Winnipeg and Top Left. Another product, All My Heart, will also be promoted in-store.
For more information, including a copy of the flyer, READ MORE!
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By ehise on
6/30/2008 11:59 AM
Wear-Dated® is pleased to announce a summer promotion during the months of July and August 2008 on six Flooring America carpet styles made with Wear-Dated carpet fiber.
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By Christine on
6/27/2008 7:49 AM
This week, we issued a press release on Wear-Dated's involvement in the Surfaces Education Advisory Board.
Posts to The Carpetology Blog include an addition to the Wear-Dated website guide, a tale of renewed carpet appreciation and an unexpected media discovery [hint, it's called 'Carpet Bros.'].
If you're in interested in our series about Women in Flooring, we have a new installment.
Finally, WFCA's FloorTalk! refers to The Carpetology Blog in a series on carpet cushion.
For links and more details, READ MORE!
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By ehise on
6/26/2008 1:42 PM
Wear-Dated® is proud to announce that Christine Whittemore, Wear-Dated director of in-store innovation, has been invited to join the SURFACES 2009 Education Advisory Council.
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By Christine on
6/20/2008 9:11 AM
On the website this week, we have started to list Wear-Dated carpet fiber promotions - you know, sales events and special carpet promotions - taking place at retailers around the country.
We have added a new topic category in the Carpetology section of the Newsroom, posted a press release describing our Newsroom subscription options, enhanced the media contacts section of the Newsroom and posted to The Carpetology Blog.
For links & more details, READ MORE!
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By Christine on
6/20/2008 4:31 AM
Now through July 13th, 2008, Lewis Floor & Home in Northbrook and Fullerton, IL is hosting a Grand Summer Sale Event on Fabrica carpet and rugs.
READ MORE for information about the sale event, including a copy and details on the products and the store's two locations.
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By ehise on
6/20/2008 9:31 AM
With the launch of its redesigned website, Wear-Dated® introduces two subscription options - RSS and email - for those who want to stay current on the Wear-Dated brand and its activities in the marketplace.
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By Christine on
6/19/2008 10:36 AM
During the month of June 2008, Carpet One Floor & Home in Rochester, MN has a terrific promotion going on!
More specifically:
- Everything in the store is on sale [including Wear-Dated products]
- Pay no interest until 2011!
READ MORE for more information about the promotion, including a copy, and details on the store's two locations.
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By Christine on
6/13/2008 8:44 AM
This week was hectic with happenings at NeoCon 2008 in Chicago. Mostly for our Ultron carpet fiber brand, but the trends, concepts and ideas rapidly make their way to the residential side of the carpet business.
However, the website remains front-and-center with articles in Flooring The Consumer and The Carpetology Blog.
For links & more details, READ MORE!
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By Christine on
6/7/2008 10:22 AM
Here we list media contacts for Wear-Dated and Ultron carpet fiber and Solutia Inc.
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By Christine on
6/6/2008 8:40 AM
The website has launched and we are thrilled to pieces...
From the Carpetology Blog, we have a new installment of 'A Foot's Perspective', and fun with Sex and the City's Pink Carpet.
Oh, and would you join us on Facebook?
For links and details, READ MORE!
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By ehise on
6/4/2008 3:03 PM
Recognizing that consumers start the carpet purchase process online, Wear-Dated® has launched a new and improved Wear-Dated Web site to leverage the social web and reflect its award-winning By The Foot marketing campaign.
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