By ehise on
11/27/2007 1:00 AM
Wear-Dated® carpet fiber has strong incentives planned for the Mohawk Floorscapes annual convention taking place Nov. 29 through Dec. 2, 2007, at the JW Marriott Desert Ridge in Phoenix, Ariz.
Read More »
|
By ehise on
10/24/2007 1:00 AM
Flooring The Consumer, an award-winning blog by Wear-Dated® Carpet Fiber’s director of in-store innovation, Christine Whittemore, will participate in the web’s annual Bathroom Blogfest.
Read More »
|
By ehise on
10/3/2007 1:00 AM
From Sept. 22 through Nov. 5, 2007, Wear-Dated® carpet fiber celebrates National Karastan month. Events and seminars will be held in a variety of cities around the country, during which Karastan carpet dealers will offer consumers the lowest prices of the season on Karastan carpet and rugs.
Read More »
|
By ehise on
9/28/2007 1:00 AM
In October, Solutia Inc.’s Wear-Dated® carpet fiber will continue its participation in a Karastan initiative showing consumers how high-quality design can play a role in their homes’ décor even at the very bottom level—the floor. Titled “Decorating from the Floor Up,” it includes consumer events in major U.S. markets.
Read More »
|
By ehise on
9/10/2007 1:00 AM
In October, Solutia Inc.’s Wear-Dated® carpet fiber will continue its participation in a Karastan initiative showing consumers how high-quality design can play a role in their homes’ décor even at the very bottom level—the floor. Titled “Decorating from the Floor Up,” it includes consumer events in major U.S. markets.
Read More »
|
By ehise on
9/5/2007 11:17 AM
Solutia’s two carpet fiber brands, Ultron® and Wear-Dated®, won numerous coveted ADDY awards at local, regional and national competitions for the brands’ 2006 advertising campaigns.
Read More »
|
By ehise on
7/24/2007 1:00 AM
Wear-Dated® Rewards for Life participants will now benefit from expanded options at the new WearDatedRewards.com Web site.
Read More »
|
By ehise on
7/16/2007 1:00 AM
In today’s environmentally conscious world, Wear-Dated® carpet fiber, a division of Solutia Inc. ®, offers customers an opportunity to join the green revolution.
Read More »
|
By ehise on
6/20/2007 1:00 AM
The Wear-Dated® carpet fiber business in Orange County, California, shares B&B Mill Sales’ passion for the Los Angeles Angels of Anaheim (the Anaheim Angels) by sponsoring the team’s home games.
Read More »
|
By ehise on
4/25/2007 1:00 AM
Wear-Dated® carpet fiber is participating in a new Karastan initiative to show consumers that high-quality design can play a role in their homes’ décor beginning at the very bottom level—the floor. Titled “Decorating from the Floor Up,” the initiative includes consumer events in major U.S. markets.
Read More »
|
By ehise on
4/23/2007 1:00 AM
Wear-Dated®’s newly expanded Rewards for Life retail salesperson incentive program offers retailers and retail salespeople added reasons to promote the value of higher-margin branded carpet to the consumer.
Read More »
|
By ehise on
4/18/2007 1:00 AM
Feet are flocking to Wear-Dated® retail stores around the country. As a result of Wear-Dated’s new By The Foot marketing campaign, more customers find themselves walking into stores to buy luscious carpet for their homes.
Read More »
|
By ehise on
4/12/2007 1:00 AM
Stores That Floor, Wear-Dated®’s newly created award, recognizes flooring retailers that are so committed to the consumer’s experience in-store that their stores ‘floor consumers.’
Read More »
|
By ehise on
3/12/2007 1:00 AM
ProSource, one of North America’s largest wholesale flooring resources for trade professionals, announced its newest carpet supplier—Fabrica—during its Winter 2007 convention in Dallas beginning March 3. At the convention, Fabrica introduced three new products, all made with 100 percent premium branded Wear-Dated® BCF nylon 6,6.
Read More »
|
By ehise on
2/27/2007 1:00 AM
Steve Weisberg, president of Crest Wholesale Carpet & Flooring Distributors in Allentown, Pa., recently won a 2007 Pontiac Solstice Roadster convertible in the Wear-Dated®/Mohawk annual car sweepstakes.
Read More »
|
By ehise on
2/19/2007 1:00 AM
During their third Annual Sales Professional Convention, Flooring America and Flooring Canada will offer their retail sales professionals the opportunity to hear Christine Whittemore, Wear-Dated®’s director of in-store innovation, conduct a seminar titled, ”What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.
Read More »
|
By Christine Whittemore on
2/6/2007 7:59 AM
Read More »
|
By ehise on
2/6/2007 1:00 AM
The Wear-Dated® booth at Surfaces this year will be buzzing with excitement for many reasons. In addition to a wide array of new products, Wear-Dated will be launching a new product extension for the first time since 2003.
Read More »
|
By ehise on
2/6/2007 1:00 AM
Wear-Dated® carpet fiber will showcase its first new brand extension since 2003 at Surfaces this year. Wear-Dated Natural Nylon combines the superior performance characteristics of Solutia nylon 6,6 with a proprietary insert technology that binds individual fibers together.
Read More »
|
By ehise on
2/6/2007 1:00 AM
Wear-Dated® carpet fiber is pleased to announce its 2007 programs designed to help retailers boost their bottom line. These include the Rewards for Life Retail Sales Incentive Program for retail salespeople and the Wear-Dated Co-Op Advertising and Marketing Funding Program for retailers.
Read More »
|
By ehise on
2/6/2007 1:00 AM
The strategic branding initiative between Mohawk, 3M Scotchgard and Wear-Dated® has led to an industry first - the 2007 alignment between the Mohawk, Wear-Dated and Karastan retail sales incentive programs.
Read More »
|
By ehise on
2/1/2007 1:00 AM
Innovations is a product of the alliance formed between Mohawk®, Wear-Dated® and Scotchgard®, and features 19 new products in the Horizon by Mohawk line, including 12 new Frieze and Cable/Shags made with 100% Wear-Dated DuraSoft BCF nylon carpet fiber.
Read More »
|
By ehise on
1/29/2007 1:00 AM
Wear-Dated® carpet fiber puts its best foot forward at Surfaces 2007. The booth (#4758) will showcase a new brand extension, new education and marketing materials and new products across many mills.
Read More »
|
By ehise on
1/23/2007 1:00 AM
Established six months ago, “Flooring The Consumer” – Wear-Dated®’s forum for addressing marketing to women and the consumer retail experience – has wasted no time in establishing itself as a valuable resource for flooring retailers.
Read More »
|
By ehise on
1/15/2007 1:00 AM
Wear-Dated®’s director of In-Store Innovation, Christine Whittemore, will present “Why Amazing Shopping Experiences Matter” at Surfaces 2007, the annual exposition for floor covering professionals.
Read More »
|
By Christine Whittemore on
12/11/2006 9:25 AM
We talk a great deal about By The Foot. It's the inspiration behind this website, The Carpetology Blog, and all of our marketing materials. It's quirky, it's fun and it generates a great deal of conversation - about carpet, about life, and about beauty.
This is when it started!
Read More »
|
By ehise on
12/11/2006 1:00 AM
Wear-Dated® will be stepping into 2007 with a new By The Foot marketing campaign. The new direction in branding will reach retailers, manufacturers and consumers through a variety of channels, including web, point of purchase, advertising, public relations and online communities.
Read More »
|
By ehise on
11/29/2006 1:00 AM
For the first time ever, Solutia Inc. is making its annual color forecast available to Wear-Dated® flooring retailers. The forecasts are designed to present colors anticipated to be popular in the coming years, in an interesting and informative format.
Read More »
|
By ehise on
9/28/2006 1:00 AM
Wear-Dated® is pleased to report that two additional products introduced at the Surfaces 2006 expo are resonating with both retailers and consumers: Currydale and Pleasant Brook, from Gulistan.
Read More »
|
By ehise on
9/22/2006 1:00 AM
Wear-Dated is proud to announce the introduction of two new Wear-Dated styles from Fabrica: Shandur and Nibbana.
Read More »
|
By ehise on
8/21/2006 1:00 AM
Wear-Dated carpet fiber is pleased to report that two new Wear-Dated products introduced at the Surfaces 2006 expo are making waves in the marketplace. Tivoli and Renata, from C.W. Industries' Vesantri Collection, have reached 500 high-end dealers.
Read More »
|
By ehise on
8/1/2006 1:00 AM
Wear-Dated® has developed a new tool for the flooring industry called “Flooring the Consumer,” a site that consists of a weblog (or blog) that explores the consumer retail experience, identifies best practices, highlights what matters to women, and generally engages the industry in discussion to elevate the flooring purchasing experience for today's consumer.
Read More »
|
By Christine Whittemore on
6/28/2006 9:16 AM
In 2006, Wear-Dated sponsored the Ryka Iron Girl event series with 8 events across the country.
Read More »
|
By ehise on
5/23/2006 1:00 AM
Three Wear-Dated presentations have now been granted CEU accreditation by the International Interior Design Association (IIDA) for designers and industry flooring professionals.
Read More »
|
By ehise on
5/10/2006 1:00 AM
Wear-Dated® carpet fiber is pleased to be associated with a new Mohawk trade ad featuring the strategic alliance between Mohawk, 3M Scotchgard and Wear-Dated.
Read More »
|
By ehise on
5/8/2006 1:00 AM
Wear-Dated® carpet fiber is proud to announce its partnership with Mohawk in a new consumer advertising campaign.
Read More »
|
By ehise on
2/28/2006 1:00 AM
Under the neon lights and endless energy of Vegas, the New Year looks bright for Wear-Dated® and the future of branded fiber. As expected, new products and new partnerships generated the most buzz at Surfaces 2006, specifically Wear-Dated’s partnership with Mohawk and the dozens of resulting product offerings.
Read More »
|
By ehise on
2/21/2006 1:00 AM
Wear-Dated® carpet fiber proudly announces its sponsorship of the first ever Carpet One Retail Sales Professional Convention (RSPC), taking place Feb. 22-24 in Anaheim, Calif.
Read More »
|
By ehise on
2/21/2006 1:00 AM
At the Carpet One Winter Convention Education Day, Christine Whittemore, Wear-Dated®’s director of in-store innovation, will conduct a seminar titled, "What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.
Read More »
|
|
|