By ehise on
8/21/2006 1:00 AM
Wear-Dated carpet fiber is pleased to report that two new Wear-Dated products introduced at the Surfaces 2006 expo are making waves in the marketplace. Tivoli and Renata, from C.W. Industries' Vesantri Collection, have reached 500 high-end dealers.
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By ehise on
8/1/2006 1:00 AM
Wear-Dated® has developed a new tool for the flooring industry called “Flooring the Consumer,” a site that consists of a weblog (or blog) that explores the consumer retail experience, identifies best practices, highlights what matters to women, and generally engages the industry in discussion to elevate the flooring purchasing experience for today's consumer.
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By Christine Whittemore on
6/28/2006 9:16 AM
In 2006, Wear-Dated sponsored the Ryka Iron Girl event series with 8 events across the country.
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By ehise on
5/23/2006 1:00 AM
Three Wear-Dated presentations have now been granted CEU accreditation by the International Interior Design Association (IIDA) for designers and industry flooring professionals.
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By ehise on
5/10/2006 1:00 AM
Wear-Dated® carpet fiber is pleased to be associated with a new Mohawk trade ad featuring the strategic alliance between Mohawk, 3M Scotchgard and Wear-Dated.
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By ehise on
5/8/2006 1:00 AM
Wear-Dated® carpet fiber is proud to announce its partnership with Mohawk in a new consumer advertising campaign.
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By ehise on
2/28/2006 1:00 AM
Under the neon lights and endless energy of Vegas, the New Year looks bright for Wear-Dated® and the future of branded fiber. As expected, new products and new partnerships generated the most buzz at Surfaces 2006, specifically Wear-Dated’s partnership with Mohawk and the dozens of resulting product offerings.
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By ehise on
2/21/2006 1:00 AM
Wear-Dated® carpet fiber proudly announces its sponsorship of the first ever Carpet One Retail Sales Professional Convention (RSPC), taking place Feb. 22-24 in Anaheim, Calif.
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By ehise on
2/21/2006 1:00 AM
At the Carpet One Winter Convention Education Day, Christine Whittemore, Wear-Dated®’s director of in-store innovation, will conduct a seminar titled, "What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.
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By ehise on
2/21/2006 1:00 AM
At the Flooring America/Flooring Canada Winter Convention Education Day, Christine Whittemore, Wear-Dated®’s director of in-store innovation, will conduct a seminar titled, "What Women Want…Women Get,” discussing the importance and benefits of engaging the female consumer.
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By ehise on
1/18/2006 1:00 AM
New mill partnerships and premium products promise to make the Wear-Dated® space #4758 a hub of excitement at Surfaces 2006. Partnerships with Mohawk, Gulistan, Royalty and Tuftex will bring a wide variety of new offerings to the show floor.
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By ehise on
1/12/2006 1:00 AM
In addition to the new products, programs and marketing initiatives that Wear-Dated® will unveil at Surfaces 2006, the branded retail programs “Best of the Best” and “Demand the Brand” are expected to be among the most exciting and beneficial both to retailers and consumers.
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By ehise on
1/4/2006 1:00 AM
The best brands in carpet will be showcased at the Wear-Dated® booth, #4758 at Surfaces 2006, the annual exposition for floor covering professionals.
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By ehise on
1/4/2006 1:00 AM
Wear-Dated®’s director of In-Store Innovation, Christine Whittemore, will present “Appealing to Different Consumer Segments by Creating Amazing Buying Experiences” at Surfaces 2006, the annual exposition for floor covering professionals.
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By ehise on
1/4/2006 1:00 AM
Surfaces 2006, the annual exposition for floor covering professionals, will be the first stop for Wear-Dated®’s new product development tool, “Road Show 06.”
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By ehise on
12/6/2005 11:00 AM
The Wear-Dated carpet fiber business of Solutia Inc. announces a strategic branding initiative with two of the other leading brands in the carpet industry: Mohawk Industries and 3M Scotchgard.
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By Christine Whittemore on
12/6/2005 4:45 AM
On 12/6/2005,Solutia’s Wear-Dated® Carpet Fiber Business Announced a Strategic Branding Initiative with Mohawk Industries and 3M Scotchgard. Big news as this initiative with Mohawk® Industries and 3M Scotchgard® meant the combination of three very strong brands.
The following trade ad promoted the event.
If you READ MORE, you can see a larger version of the trade ad.
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By Christine Whittemore on
10/15/2005 9:13 AM
In 2005, Wear-Dated sponsored the Ford IronMan World Championships and the inaugural Iron Girl series.
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By Christine Whittemore on
6/11/2004 9:03 AM
The Experience IronMan Tour took place the summer of 2004, starting in Minneapolis, MN and traveling to 18 major running and cycling races across the Midwest and East. Wear-Dated, as the durable fiber, was a major sponsor of the tour.
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By Christine Whittemore on
10/15/2003 8:58 AM
IronMan and durability are synonymous. What better way, then, to showcase the durability of Wear-Dated carpet fiber than by taking part in the IronMan Triathlon World Championship.
For details, READ MORE!
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By Christine Whittemore on
6/12/2003 5:55 AM
This is the story of Matt Livingston who, by August 6, 2003, walked the equivalent of around the world to test the durability of carpet.
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By Christine Whittemore on
10/9/2002 7:38 AM
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By Christine Whittemore on
10/9/2002 7:17 AM
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By Christine Whittemore on
8/26/2002 6:00 AM
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By Christine Whittemore on
5/1/1994 3:57 AM
Monsanto launched a 'celebrities' campaign for Wear-Dated in 1994. These spokespeople would say "You don't have to be an expert to select the right carpet because... Wear-Dated - it's all you need to know!"
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By Christine Whittemore on
9/1/1992 3:17 AM
Do you remember the sitcom Designing Women which aired from 1986 to 1993? Well, in September 1992, we launched the Wear-Dated Designing Women campaign, with the positioning of "If we're not standing behind it, you shouldn't be standing on it."
Learn more about the campaign elements.
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By Christine Whittemore on
5/27/1980 5:47 AM
The Wear-Dated brand was introduced to carpet in 1980.
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By Christine Whittemore on
5/27/1962 5:10 AM
Here follows the story of how Wear-Dated began back in 1962...
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