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By Christine Whittemore on 9/1/1992 3:17 AM

Do you remember the sitcom Designing Women which aired from 1986 to 1993?  Well, in September 1992, we launched the Wear-Dated Designing Women campaign, with the positioning of "If we're not standing behind it, you shouldn't be standing on it."

Learn more about the campaign elements.

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By Christine Whittemore on 5/27/1980 5:47 AM

The Wear-Dated brand was introduced to carpet in 1980.

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By Christine Whittemore on 5/27/1962 5:10 AM

Here follows the story of how Wear-Dated began back in 1962...

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How to Read A Label

The key to choosing the right carpet is knowing how to decipher the information on label. Although labels vary by manufacturer, below are some helpful terms and definitions that typically appear. Carpet bearing the Wear-Dated® carpet fiber logo assures you of the highest quality materials and technology available. Before any carpet earns the famous Wear-Dated® carpet fiber label, it must pass rigorous tests and meet exacting standards for construction.

 
 
 
 
 
 

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Wear-Dated's Fiber Facts

Carpet made with Wear-Dated® carpet fiber is available from the most reputable and well known carpet manufacturers in the industry. However, not every carpet can carry the Wear-Dated® carpet fiber label. Only those that have met stringent standards for construction.


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